How can you create in­fo­graph­ics with online tools?

In­fo­graph­ics are a great way to enhance your content, making complex topics easier to un­der­stand for your audience or website visitors. There are many online tools available to create in­fo­graph­ics, with most offering a free basic version and a more advanced premium option.

Why are in­fo­graph­ics so popular?

In­fo­graph­ics are not just effective in de­liv­er­ing in­for­ma­tion quickly to your audience; they also play a key role in improving your website’s SEO. By driving clicks, likes, and shares, they help expand your online reach and can ul­ti­mate­ly lead to higher con­ver­sions.

• Image in­for­ma­tion can usually be processed faster than longer text passages.
• In­fo­graph­ics can present complex matters or data in a way that makes them easier to un­der­stand and access.
• Il­lus­tra­tions support text content by high­light­ing important in­for­ma­tion.
• Visual in­for­ma­tion tends to remain in people’s memory longer.
• High-quality in­fo­graph­ics are often shared or embedded by other websites, which increases vis­i­bil­i­ty.
• Images provide visual variety to otherwise mo­not­o­nous text blocks.
• Graphics are ideal for sharing on social networks.
• In­for­ma­tive graphics are a crucial component of online marketing (enhancing SEO content on landing pages, blogs, or social media platforms).

Which programs can be used to create in­fo­graph­ics

There are many software options available that let you create in­fo­graph­ics on your own. To help you get started, we’ve outlined several programs that offer basic functions for free. Ad­di­tion­al­ly, we highlight the ad­van­tages and dis­ad­van­tages of each tool, comparing the features available in the free versions and what extra options the premium versions provide.

Infogram

With the free in­fo­graph­ic tool Infogram, even in­ex­pe­ri­enced users can easily create an in­fo­graph­ic online and visualize data without ad­di­tion­al software. Infogram offers a straight­for­ward and practical entry point, es­pe­cial­ly for those without graphic design ex­pe­ri­ence. After free reg­is­tra­tion, you have access to the service’s user-friendly interface with an easy-to-use menu. You can create in­fo­graph­ics yourself from scratch via the sidebars or choose from suitable design templates. Then, through the sidebar in the editor, you can easily add the following elements using drag-and-drop:

• Texts
• Charts (pie, point, bar, pic­tograms, etc.)
• Maps
• Elements like lists or timelines
• Images or videos
• Shapes

Infogram also offers a variety of free templates for clear, concise vi­su­al­iza­tions. Using the templates and settings is as simple as it is intuitive. Data sets can be processed in cell form, similar to other spread­sheet programs like Excel. If you already have a completed table available, you can easily import it in common spread­sheet formats such as .xls, .xlsx and .csv.

When you create in­fo­graph­ics with Infogram, they can later be shared with other users by embedding them on your own website. However, the final in­fo­graph­ics cannot be down­loaded; they can only be published online on the Infogram page or linked via URL. Some premium features that are only available with a monthly sub­scrip­tion under the Pro, Business, or En­ter­prise plan include:

• Review and control through analysis functions
• Export as PDF or PNG
• Extensive maps
• Unlimited icons
• More data volume
• Linking of cell data
• Table com­par­i­son
• Team access and offline sharing

Verdict: The free tool Infogram allows you to create in­for­ma­tive in­fo­graph­ics with just a few clicks. While its design options are not as varied as other tools, it’s perfect for those who want to create in­fo­graph­ics online quickly and easily from a few values and publish them online.

Adobe Express

With the graphic builder Adobe Express, you can create ex­pres­sive and creative in­fo­graph­ics, posters, pre­sen­ta­tions, and more. The tool offers a variety of features that make editing quick and simple:

• Templates for in­fo­graph­ics, title slides, or posters
• Graphics like stickers, speech bubbles, or logos
• Diagrams
• Back­grounds
• Gen­er­a­tive AI

Thousands of templates and design assets, access to the Adobe Stock Free Col­lec­tion, and 5 GB of cloud storage are free. Note: While the download of standard image projects (JPG/PNG) is unlimited, certain “Quick Actions” (like PDF con­ver­sions) are limited to 10 uses every 7 days. With the sub­scrip­tion, you also get premium templates and assets, 100 GB storage, full Adobe Stock access, a custom brand kit, and ad­di­tion­al features.

Verdict: Adobe Express is a very com­pre­hen­sive tool that can seem over­whelm­ing due to its sheer number of features. It can be used to quickly create in­fo­graph­ics, posters, or pre­sen­ta­tions, although most of the best templates and graphics require payment.

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Venngage

The Venngage in­fo­graph­ic generator offers a wide range of creative pos­si­bil­i­ties for designing in­fo­graph­ics. In its free version for students, the tool provides various templates and unique designs for different purposes.

• Surveys
• Posters
• Brochures
• Pro­mo­tions
• Social media content

Compared to Adobe Express, the templates are somewhat simpler. While you might need to search a bit longer for free-to-use elements in the free plan, the user-friendly interface allows you to quickly create in­fo­graph­ics and enhance them with your own media. Unlike Infogram, Venngage offers the advantage of importing datasets from tables via Google Drive and easily arranging and editing in­di­vid­ual color, text, and image elements via drag-and-drop. The result can be shared directly through the Venngage community page URL or on social networks.

If you want to use the already extensive program even more thor­ough­ly, you can upgrade your account ac­cord­ing­ly. Users with the premium sub­scrip­tion receive:

• More templates
• Cus­tomiz­able templates
• Access to customer support
• Download options for PDFs or PNGs
• Ac­ti­va­tion of a team account

Verdict: Venngage is a great free tool for creative users who want to create an in­fo­graph­ic them­selves, pro­cess­ing numerous data and figures in the process.

Canva

The graphic design tool Canva offers a diverse user interface. Like Adobe Express, it focuses more on visually striking designs than on data pro­cess­ing, but it stands out for several reasons, including:

• Huge selection of at­trac­tive and practical templates
• Large library full of graphics, shapes, and photos
• Clear and simple user interface

Creating in­fo­graph­ics is easy and intuitive with Canva’s drag-and-drop feature. Your selected color tones and icons are saved in the history for quick access. You can upload your own images and enhance them with photo filters. The key advantage is that unlike many other free online tools, Canva allows you to save your projects as JPG, PNG, or printable PDF files. With the premium sub­scrip­tion, you can create custom brand kits and access a much wider selection of templates and media than in the free version.

Verdict: Those who enjoy creative work and ap­pre­ci­ate a simple user interface can create visually im­pres­sive in­fo­graph­ics with Canva’s extensive database.

Pik­tochart

With the Pik­tochart vi­su­al­iza­tion tool, you can create not only in­fo­graph­ics but also pre­sen­ta­tions and print documents. A helpful feature of this tool is the ability to upload your own photos. The free account allows you to download and share graphics as PNG files, though this is limited to 2 downloads per month. You can share projects on Facebook, Twitter, Google, and Pinterest, export them to the planning tool Evernote, or embed them with code. Ad­di­tion­al­ly, Pik­tochart allows you to import table data.

For those who need extra features such as extended photo uploads, high-quality print downloads, PDF export, or password pro­tec­tion, these are available through paid sub­scrip­tion plans. There are two drawbacks with Pik­tochart: even for free reg­is­tra­tion, personal data (such as name, company/school, age, and oc­cu­pa­tion) is required, and a visible Pik­tochart logo appears on all projects created in the free version.

Verdict: With Pik­tochart, you can easily create, save, and export your own in­fo­graph­ics. A downside is the logo on the final results.

Visme

Visme is a mul­ti­func­tion­al design tool that enables you to create in­fo­graph­ics for free and export them in JPG format. It is highly versatile, allowing users to design a wide range of visual content, from in­fo­graph­ics to pre­sen­ta­tions and reports. The intuitive interface makes it ac­ces­si­ble for users at various skill levels, with easy drag-and-drop func­tion­al­i­ty for adding elements. Like common image-editing programs, Visme offers a multi-layered view, allowing users to access specific elements (such as text, images, diagrams, and symbols) with ease. By clicking, users can quickly identify which layer the element is on, and elements can be moved to the fore­ground, back­ground, or made trans­par­ent. The autosave feature and history of used image elements add to the tool’s con­ve­nience, helping to stream­line the design process. Ad­di­tion­al­ly, Visme provides a variety of cus­tomiz­able templates to choose from, making it even easier for users to get started.

However, Visme does have a few drawbacks. The drag-and-drop feature can be cum­ber­some when selecting over­lap­ping elements, and pro­por­tions in preview mode might not always be 100% accurate. Editing in­di­vid­ual layers can also be tricky for beginners.

Verdict: Visme allows you to create high-quality in­fo­graph­ics, though there are some user-friend­li­ness chal­lenges for beginners.

Af­ford­able and easy tools for creating impactful in­fo­graph­ics

You don’t need expensive software or complex image editing programs to enhance your pre­sen­ta­tions or web content with in­fo­graph­ics. User-friendly online tools make it easy to create diverse vi­su­al­iza­tions, add data, enhance visuals, and share across various platforms. Plus, many ad­di­tion­al features are available with a simple paid sub­scrip­tion.