Digitalization

E-mail etiquette: rules for the perfect e-mail
E-mail etiquette rules every professional should follow
  • E-mail marketing

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered.

E-mail etiquette rules every professional should follow
How much does a domain cost?
How much does a domain name cost? Tips for planning your budget
  • Domain tips

Whether professional or private, you can gain awareness with your own website. However, in many cases this comes at a price. Besides hosting and web design you also have to consider your Internet address – your domain. But how much does a domain name cost? Find out what factors influence the price.

How much does a domain name cost? Tips for planning your budget
Best domain providers
The best domain providers: A comparison
  • Domain administration

All you have to do is find the best domain provider before you can start with the perfect address. Choosing the right domain names and endings for your internet address is a key factor for success. However, since the publication of new generic top-level domains, website operators have almost unlimited freedom when it comes to finding a name. So here’s our domain provider comparison.

The best domain providers: A comparison
Hybrid apps – combining the best of web and native apps
Hybrid apps: what distinguishes them from other app formats?
  • Web development

With the ever-increasing use of mobile devices such as smartphones or tablets, it’s no surprise that the number of available applications is also growing and that app development is thriving. But not all apps are the same: over the years, various formats have emerged. One of these is the hybrid app, which combines the strengths of native and web apps. But there are also disadvantages to these...

Hybrid apps: what distinguishes them from other app formats?
Create your own app | Android and iOs app development
Create your own app – part one: the planning phase
  • Web development

Mobile apps offer us information, entertainment as well as many other purposes and are a part of everyday life for smartphone and tablet users. If you also have an interesting idea for an application, you shouldn’t shy away from creating it: developing an app for iOS or Android isn’t all about programming, there’s much more to it than that. In our series on creating your own app, we’ll take you...

Create your own app – part one: the planning phase
How does natural language processing work?
What is natural language processing?
  • Online sales

The language errors and mistranslations on Google Translate might often be good for a funny anecdote, but behind this slightly error-prone translation tool lies one of the most complex computer technologies ever developed. Natural language processing may still be in a relatively primitive stage, but its complex technology already enables computers to translate from one language into another, carry...

What is natural language processing?
How programmatic buying works
What is programmatic buying?
  • Online sales

Online marketing is becoming faster, more precise, and more efficient; this development is especially visible in traditional online advertising mediums, like banners and ads. By enlisting the help of programmatic buying (PB), marketers are able to harness the power of algorithms and mathematics for their campaigns. This allows advertising inventory to be automatically purchased and displayed to...

What is programmatic buying?
AR apps
AR apps: Overview of the best augmented reality applications for iOS and Android
  • Online sales

Augmented reality apps for iOS and Android make use of the modern technology of augmented reality (AR). In AR, the real world is supplemented by virtual elements to create a unique user experience. There is now a huge selection of apps with AR features: these range from AR games and applications for buying and selling, through to solutions for learning and travel.

AR apps: Overview of the best augmented reality applications for iOS and Android
Image to text converters
Image to text converters: All about text recognition
  • Web analytics

Image to text converters allow you to read texts from photos or analog documents and then process them further. Here you will learn how text recognition software works, for what purposes it is best suited, which OCR software is available and what advantages and limitations you can expect from it. Let’s get started.

Image to text converters: All about text recognition
Augmented Reality in e- commerce
Augmented Reality: how Pikachu helps e-commerce
  • Online sales

Augmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact that augmented reality means expanding and changing one’s perception of reality, and this applies to the e-commerce...

Augmented Reality: how Pikachu helps e-commerce