Digitalization

How to integrate a Facebook like/share button

The Facebook like button: how to embed social plugins

If you believe Facebook’s statistics, then users who regularly use the like button have more than twice the amount of friends as typical Facebook users. They also click on around 5 times as many external links. In order to reach such active users, it’s recommendable that companies implement what’s known as social plugins, designed to bring the famous interactive like and share buttons directly...

Best web hosting services

The best web hosting services: comparing 5 companies

Here’s how to find the best web hosting service: So you have an idea and want put it online? Then you need a website and webspace. In the meantime, there are numerous web hosting services that will host your website. We introduce you to five providers in our web host comparison. Choose the offer that best suits your project!

Augmented Reality in e- commerce

Augmented Reality: how Pikachu helps e-commerce

Augmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact that augmented reality means expanding and changing one’s perception of reality, and this applies to the e-commerce...

Module tests in software development

Software quality assurance: module tests

Module tests are one of the most effective methods of identifying as many errors in the source code as possible early on in the software development process. The special feature: the smallest isolatable components of a program are placed in a neutral test environment. If errors appear, it’s obvious they are occurring in the module being tested, which makes them easy to correct.

Internet of Things

The internet of things: The era of networked things

The internet of things (IoT) is driving digital change. Smart household appliances and self-driving cars are already available. More and more everyday devices are being connected to form a comprehensive network that will eventually penetrate all areas of life. The 5G mobile communications standard will soon be implemented, which will help IoT achieve a breakthrough in the foreseeable future. Smart...

How does natural language processing work?

What is natural language processing?

The language errors and mistranslations on Google Translate might often be good for a funny anecdote, but behind this slightly error-prone translation tool lies one of the most complex computer technologies ever developed. Natural language processing may still be in a relatively primitive stage, but its complex technology already enables computers to translate from one language into another, carry...

The most important Google updates at a glance

From Panda to Penguin: the main Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

Dynamic pricing

Dynamic pricing: what is it exactly?

Dynamic pricing allows prices for products and services to be quickly adjusted at any time, and enables providers to flexibly respond to factors like supply and demand – and to actively influence them in order to increase revenue. Major online retailers like Amazon also use dynamic pricing, sometimes altering their prices several times a day. What is dynamic pricing exactly and is it possible to...

The best project management apps for your team

The best project management apps

Project management apps offer a number of functions bundled together into a single platform and have revolutionized the workplace. When used correctly and embraced by the employees, such an app can help organize all kinds of tasks with a very high degree of efficiency. Small and medium-sized teams, as well as large operations, stand to benefit from the right app. These days, there is a large...

eBay alternatives

eBay alternatives for bargain hunters

Almost everyone knows the online auction marketplace eBay. High commissions and negative experiences have led some users to try out alternatives. There are sustainable online marketplaces with fair business models and platforms where you can buy and sell safely. We present the best eBay alternatives and make the comparison: Which can hold its own?


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