Substack is a US online platform where authors can offer newsletters in a subscription model. The company wants to promote independent journalism in this way. Because of this, there is virtually no censorship on the newsletter platform and only a few publishing guidelines. Unlike personalized newsletters, Substack newsletters are aimed at a more general audience.
Even though you might think emails are in the realm of pre-millennial generations, Substack raises the question whether e-mail really is dead. Substack newsletters add a lot of value to a medium often considered antiquated – showing that people are willing to pay to receive them. In some cases, they are also made available for free on the platform.
Substack has excellent UX form, boasting an interface that allows its users to create a successful newsletter with ease. Substack moves between a journalistic platform, a blog and social network due to the possibility to react to newsletters on the platform itself.