Webinars are a very popular way to get into conversation with customers and industry colleagues. But although the seminars are relatively easy and inexpensive to produce in video form, the same quality criteria applies to them as to all other types of content: you should rely on original topics and unique statements instead of simply downplaying the same knowledge as the competition.
Visual aids can be just as effective in communicating complex topics as a charismatic and technically experienced speaker who answers further questions in a live chat. And if some people have missed the online seminar, they can still access it flexibly as an on-demand video on the website. In addition, a recorded live webinar can also be processed into other content forms such as blog posts, whitepapers, or short clips.
Google's "Digital Garage" is a good example of this. In addition to on-site training, the search engine giant offers a large selection of online courses on its portal entitled learndigital.withgoogle.com, which can be completed with a recognized certificate from the Interactive Advertising Bureau (IAB Europe). For this, you will complete a structured curriculum of 26 topics and acquire skills in areas such as mobile marketing, SEO, web analytics, and content marketing. It’s free, but requires prior registration, through which the group can collect a lot of leads for further marketing measures. In addition, the volume and professional production of the video material provided enables a long-lasting interaction between the course participants and Google, which can once again prove to be an outstanding information hub.