What are the best AI social media tools?

AI social media tools are useful for op­ti­miz­ing content creation and man­age­ment across various networks. Depending on the type, scope, and design, these tools are suited for a wide range of tasks.

What are AI social media tools?

AI social media tools are powered by ar­ti­fi­cial in­tel­li­gence and make content creation, pub­lish­ing, and analysis easier. They act as as­sis­tants that handle tedious tasks and improve the accuracy of your posts. The range of tools is broad: some help develop new strate­gies, others assist with topic research and content creation. They can even take over aspects of social media mon­i­tor­ing or parts of com­mu­ni­ca­tion with your community.

Of course, there are also all-in-one solutions that handle various tasks, in­te­grat­ing them to be used from the initial planning stage all the way through to later eval­u­a­tion and op­ti­miza­tion. This not only saves numerous steps but also sim­pli­fies usage, helping to avoid errors.

The five best AI social media tools

There are numerous AI tools for social media and the market is con­stant­ly growing. However, as this is still a young tech­nol­o­gy, not all solutions are really mature yet. The following five AI social media tools are currently among the best options.

Hootsuite

Hootsuite is a complete AI social media manager and as such offers numerous options and tools for your company’s strategy. Tools such as the in­te­grat­ed Ow­ly­Writer automate the creation of captions and basic idea gen­er­a­tion. There’s an option to plan and schedule posts and AI helps to find the best time slot. Content is adapted directly within the dashboard and can be prepared for various social media platforms so every­thing remains “under one roof”. This also applies to mon­i­tor­ing and analysis. All posts can be com­pre­hen­sive­ly evaluated to optimize the strategy.

Hootsuite is available with a one-month free trial. If you want to continue using the tool for your social media planning afterward, it will get a bit more expensive. The cheapest plan starts at $99 per month. For multiple team members, ad­di­tion­al accounts, and extra features, you’ll need to budget for a mid-range three- to four-figure amount. While this is man­age­able for large companies, es­pe­cial­ly con­sid­er­ing the benefits, it can be a sig­nif­i­cant financial burden for smaller busi­ness­es.

FeedHive

FeedHive too is an AI social media manager that combines numerous features. It includes an AI-driven writing assistant to help create posts. You can manage multiple channels and platforms si­mul­ta­ne­ous­ly, op­ti­miz­ing your strategy in the process. Op­tion­al­ly, follow-up tasks for par­tic­u­lar­ly suc­cess­ful or less suc­cess­ful posts can be generated and automated. Community in­ter­ac­tion can be stream­lined, making it easier to manage. Of course, com­pre­hen­sive analytics are available with the right plan. The dashboard is very intuitive and user-friendly, so even beginners can quickly get the hang of it.

The price is ac­cord­ing­ly higher than with spe­cial­ized al­ter­na­tives. The cheapest plan, billed annually, costs $19 per month. Solutions for small and medium-sized busi­ness­es with larger teams and multiple channels range from $99 to $299. The manager doesn’t always interact smoothly with all third-party programs.

DALL-E 2

One of the most popular AI tools for social media is DALL-E 2. The program is based on OpenAI’s GPT-3 model and can be used to generate high-res­o­lu­tion images from simple text in­struc­tions. The quality of the images is generally im­pres­sive but depends heavily on the original input. The more precise this is, the more suitable the final image will be. In addition to abstract art, pho­to­re­al­is­tic images are also possible.

Payment is now sub­scrip­tion-based, not via credits. The cheapest plan costs just under $14 per month. Depending on the input and com­plex­i­ty, multiple images or gen­er­a­tions may be needed for certain results. While the pricing may be slightly higher than com­peti­tors, the results are often good. Nonethe­less, it’s best to use this AI tool for social media se­lec­tive­ly and combine it with real images for a balanced approach.

Lately AI

The AI social media post generator Lately AI should also be used with caution but can then generate real added value. The tool creates posts based on your long-form content, con­sid­er­ing your brand’s tone and messaging. While it doesn’t generate original content, it’s well-suited for con­vert­ing longer formats into shorter ones, thanks to its user-friendly interface.

Lately AI uses a sub­scrip­tion model, with a free trial available. The cheapest plan costs just under $49 per month.

Flick

Flick is a social media man­age­ment tool that enables you to plan and customize posts for different platforms. A standout feature of this AI tool is its hashtag man­age­ment ca­pa­bil­i­ties. It analyzes hashtag per­for­mance and suggests effective ones based on com­pre­hen­sive data, allowing you to collect and archive suc­cess­ful hashtags for future use.

The plans start at $13.75 per month. Larger companies pay $68.75. There is a one-week trial period.

When are AI social media tools useful?

AI-powered social media managers can sig­nif­i­cant­ly stream­line daily tasks, but they should not be con­sid­ered a cure-all. The quality of the outcomes depends largely on the criteria set in advance and requires careful human oversight. Audiences can quickly detect when they are in­ter­act­ing with a “machine”, which can lead to a loss of interest and trust. Therefore, AI tools for social media should always be viewed as a sup­ple­men­tary aid, rather than a complete solution.

When con­sid­er­ing this principle, AI tech­nol­o­gy is suitable for a wide range of ap­pli­ca­tions and in­dus­tries. The size of the company is not a de­ter­min­ing factor. Smaller busi­ness­es can benefit sig­nif­i­cant­ly from AI-powered social media tools, as they simplify or even automate tasks that would otherwise require a larger team and budget. These tools assist with defining themes and target audiences, quickly and af­ford­ably creating content, and providing valuable insights through mon­i­tor­ing for future op­ti­miza­tion. For larger busi­ness­es, AI is es­pe­cial­ly useful for analytics. It also enables better man­age­ment of large-scale in­ter­ac­tions and faster post gen­er­a­tion.