Unfortunately, the scenario happens far more often than you’d hope: potential website visitors click on a link from a search engine or another website and end up on a 404 page – a dead end on the internet. This can be incredibly frustrating–for starters, the content the user was searching for isn’t displaying, but worse yet, the design of the error page is unappealing and bland.
By using an unusual and exciting 404 error page, you can quickly ease the blues of your site visitors. If you surprise your users by using the design of your 404 page to get creative, you can turn a negative into a positive and put a smile on the face of your customers; making them more likely to let you off the hook and keep your site in mind for future visits.