Images

Product photography for restaurants and cafés

Creating a visual appetite for delicious food

Aesthetically pleasing product photography for restaurants and cafés offers up a chance for restaurateurs to stand out from the competition with their own style and to connect with potential guests on an emotional level. This requires technical and stylistic skills to appeal to the target group.

Build photography website

Building a photography website – here’s what you should know

With a well-designed website, photographers can get a good audience for their images without having to put in a lot of work. In this article, we’ll give you an overview of what components a website for photographers should have, what systems you can use to create a professional photography website cost-effectively, and how to get as many visitors as possible to your site.

What is conversion rate optimization?

What is Conversion Rate Optimization (CRO)?

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...

Webdesign trends

11 web design trends for 2021

In 2021, web designers will, for the most part, continue focusing on what they’ve emphasized in 2020: user-friendliness. The main challenge here is to incorporate interactive components and 3D or VR/AR effects as naturally as possible into your own project. We reveal 11 trends that show how much web design will evolve in 2021.

What is APNG?

APNG (Animated Portable Network Graphics): Basics and tutorial

GIFs are extremely popular for spicing up your own posts and news on social media. It seems difficult to imagine an online world without the expressive animations in the format of the same name – but APNG (Animated Portable Network Graphics) is an alternative that in some respects even stands out from GIFs. What exactly is behind this animated PNG? How can you create animations in this format?

What can HEIF (High Efficiency Image File Format) do?

HEIF: all you need to know about High Efficiency Image File Format

Apple has replaced JPEG as the standard image format on iOS 11 and macOS High Sierra. The successor HEIF (High Efficiency Image File Format) enables users to save photos in a more space-saving and higher quality format. Since other platforms such as Windows or Linux do not yet support the new format, the MPEG standard’s possibilities are still limited.

Image file format types

Image file formats: An overview of 10 image file types

JPG, PNG, TIFF, and more: there are many image file formats out there. Most users don’t know the exact differences and fall back on a standard image file type. It’s worth looking into the differences, so that you can make sure you’re presenting your pictures in their best possible quality. We’ll explain which image file formats exist and dig into their advantages and disadvantages.

Rendering

Rendering – the final step in image and video processing

Rendering is the last and also most time-consuming step in digital image and video editing. During this process, the pre-programmed image descriptions or the individual layers or tracks edited in a program are combined into a file. We explain how this works and what it’s used for.

Basics of web design: design and color scheme

The basics of web design - part 3: design and color scheme

Many users are often unaware of what exactly goes into making an aesthetically appealing website. But most successful websites follow some basic principles to ensure that a unified design adheres to a basic theme or message that is to be conveyed to the viewer. These questions and more influence the site’s conception: What effects do certain colors bring about? What should you be mindful of when...


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