Usability

What is conversion rate optimization?

What is Conversion Rate Optimization (CRO)?

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...

Webdesign trends

11 web design trends for 2021

In 2021, web designers will, for the most part, continue focusing on what they’ve emphasized in 2020: user-friendliness. The main challenge here is to incorporate interactive components and 3D or VR/AR effects as naturally as possible into your own project. We reveal 11 trends that show how much web design will evolve in 2021.

Tools for a responsive website check

Responsive Test: 8 free tools for responsive web design

A website should always be extensively checked before going live. Testing a website is already a demanding task, and adding a responsive design test to the mix helps you ensure that your site’s flawlessly displayed for different screen resolutions. Free responsive design tools can help with this. We’ll show you 8 free tools here.

Screenreader

Screen readers: enabling the blind to work on computers

For people who are blind or visually impaired, working on a computer is extremely difficult. However, technical developments in the past few years have meant that blind people can now use computers in their daily work without encountering major problems. So-called screen readers provide the written text as an (text to speech) or as braille. The purpose of this software is to enable blind users to...

CSS tricks everyone should know

CSS tricks: useful snippets for your web project

The style sheet language CSS is one of the most important tools of modern web development. It makes it possible to separate a website’s content and layout from one another and is continuously being developed by the World Wide Web Consortium (W3C). CSS snippets facilitate the design of webpages significantly and can even take on functions of Photoshop and JavaScript. Here, we reveal some useful CSS...

How to create a photo gallery for your website

Web design basics: creating a photo gallery for your website

Multimedia content is an integral part of the internet. From images to GIFs to videos – without engaging visual elements, websites become dull, gray blocks of text, and web stores would be nothing but an endless list of product descriptions. Image galleries are a popular way of presenting graphics and images clearly on to a web project. With some simple HTML, it’s easy to create a basic Lightbox...

Reducing PDF size

Reducing PDF size: how to do it

The PDF is one of the most popular file formats, and with good reason – it is not only accessible across platforms, but is also extremely compact. If you use a large number of images and the PDF document is comprised of numerous pages, however, the file can quickly grow larger than desired. Firmware applications from Adobe, as well as free freeware programs and simple online tools, can help reduce...

What are Dark Patterns?

Dark Patterns in UX design – deception and deceit!

Dark Patterns are all over the internet – on shopping sites, email platforms, download portals, search engines, social networks, and so on. But their goal is always the same: to coerce visitors into buying a particular product or click on a link. If you want to find out more about Dark Patterns and how they manipulate the user experience (UX), continue reading.

Extended reality

Extended reality: what is XR?

The umbrella term “extended reality” includes all forms of immersive technologies that combine real and virtual environments. While augmented reality is already used by many mobile apps, virtual reality and mixed reality are not quite as prevalent due to their higher costs and greater technical requirements. In this article, we compare the different forms of XR.

Human-centered design

Human-centered design: User-friendly products that actually solve problems

Users of digital services are impatient and demanding. If they don’t find what they’re looking for, they will abandon a website. If an app is hard to navigate or is not user-friendly, people will uninstall it. Human-centered design is intended to prevent this. Companies that put themselves in potential users’ shoes during the product development process can minimize economic risk and boost the...


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