Whether you’re running your own blog, introducing your company online, or presenting news from around the world, it’s likely that you’re already active on social networks. The stronger you link your individual social media channels with your website, the easier it’ll be to lock your audience in and create an online brand identity. Embedding a Twitter feed using a Twitter widget can help you increase the awareness of your blog or website, increase your Twitter followers, and ensure that customers make the connection between what you say on social media and what you offer on your homepage.
If you choose to add other people’s entries to your website’s Twitter feed, your project will receive an additional bonus free of charge. Your site visitors have the option not only of reading your individually created feed, but also favoriting, replying, or retweeting your tweets on your homepage: in effect, you will be creating your own, localized twitterverse. Unlike other, less complex social media buttons that just act as a link to your Twitter account, the Twitter widget gives your users the chance to explore your Twitter feed while enjoying your homepage – creating a strong link between the two. All you need to do is create a well-organized Twitter account representing your brand identity, make sure it matches your web project in appearance and style, and then simply embed the feed and reap the benefits.