As with anything new, you might be skeptical to take this leap of faith into the unknown. While the new top level domains are still breaking into the market, as everything moves towards a more international audience the old, country specific domains will become redundant. So while the new domain extension may be unfamiliar to begin with, as more and more businesses join to set themselves apart, you will be glad you joined the game early and gave yourself the competitive edge. This is a chance to get ahead of the game before anyone else snaps up your choice of domain name. To compete on the modern market, order your .fitness domain and give your website and online presence a fighting chance.