Premium domains are worth it. Here’s why.

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Investment potential

Premium domains are a digital investment with the potential to appreciate, like prime real estate.

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Branding & recall

A premium domain ensures your brand is memorable and unique in the digital world.

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Premium domains often rank higher in searches, driving more organic traffic to your site.

What is a premium domain?

A premium domain name is a previously owned, high-value web address. Consider Tesla's transformation. They upgraded from to for a reported $11 million.

Luckily, you don't need millions. Buy a premium domain directly for a few hundred dollars, or if it's unavailable hire a broker or place a bid.

Search premium domain
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Get your perfect domain even if it’s unavailable

With us or our partner Sedo, one of the largest domain marketplaces.

Buy it directly with IONOS

Find, select, and purchase your available premium domain with IONOS. We'll guide you through the quick and easy process.

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Outstanding brokerage service

"They swiftly closed the deal and efficiently transferred the domain within just a few days and at a considerably lower price — enabling me to kick-start my dream business!"

Tim Goebel


Your personal consultant

At IONOS, you have a dedicated contact person for personalized advice, tips to boost your online success, and technical support. Reach them via phone, chat and email, all at no cost to you as an IONOS customer.

Premium domain names – FAQs

Buying a premium domain is an investment. And like any investment, the initial cost can be high, but the rewards make it more than worth it. Premium domains offer your website greater potential to rank highly on search engines and they strengthen your online branding. With easy recall, popular keywords, and SEO friendliness, a premium domain becomes the perfect foundation for building a robust online brand that pulls in substantial traffic.

In today's crowded web space, many top-notch domain names are already taken. Opting for a premium domain in this competitive market allows you to snag a valuable one, providing an edge over your rivals. For businesses, a short and catchy domain can be the game-changer, ensuring consumers find you online first, beating the competition.

At IONOS we offer a wide variety of premium domains that will take your online presence to the next level. Enter your desired premium domain name into the search field to see if it's still available and if so, how much it costs to register. We also provide you with a list of possible alternative combinations of premium names, as well as the most popular top-level domains (TLD) such as .com, .org, .blog, and many more.

In case your desired domain is not available, you can still equip your website with a valuable premium domain. For one thing, our domain name search tool provides you with alternative domains you may not have considered.

Another good option is to buy the domain from the current owner, who may be willing to sell it to you for a reasonable price. Bear in mind that if the domain name is already taken, it doesn't necessarily mean it's in use — some people, known as domain traders, buy attractive domain names in order to sell them as premium domain names.

If you want to track down the owner, look up the domain using the free WHOIS database. This contains the registry details of every domain name on the internet.

Then, estimate the market potential of the domain in terms of brand appeal and SEO status. You can do this using a variety of SEO tools, such as Searchmetrics and Ahrefs. Factors such as whether it ranks for relevant keywords and the quality of its backlink profile will increase the value of a premium domain. With this in mind, negotiating a purchase price with the owner will be much smoother. If you want to learn more, check out our Digital Guide article on how to buy your domain directly from the owner.

Domain registration with IONOS couldn't be easier. Simply enter your desired premium domain name into the domain search box, and you'll be provided with a list of domain names for sale. If your choice is not available, we'll offer you a few alternatives to choose from. Once you've settled on a unique domain, you're all set to create your website.

Need help finding your domain?

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Picking a domain

Your domain, your online identity. This guide will help you choose the perfect one.


Buying a domain

Your dream domain is just clicks away. Discover our guide to buying the perfect one.

Couldn't find what you're looking for?

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