If you offer relevant content and target specific groups, then you can always pick up the customer at the right place in the customer lifecycle. This cycle describes the process from the first point of contact between customer and company (usually via an advertisement) to the end of the business relationship. If you arouse the customer’s interest through useful information, your product will move into their field of attention. Optimized content helps you address certain target groups. By using the right content strategy, you can tailor your product to the customers’ requirements and make it tangible, so to speak. You can use this personal level that has been created to form a relationship with potential customers. When it comes to SEO, good content leads to a higher ranking, a wider reach, and a better conversion rate.