Optimize your online store: improve your Google ranking with SEO

Since many users search for desired products through Google and other search engines, such as Bing and Yahoo, search engine optimization (SEO) helps broaden a web store’s clientele. The higher your store ranks in the search results, the more customers you will acquire. You don’t need to have programmer knowledge or be a marketing expert to optimize your store for Google. We reveal what you need to pay attention to in order to improve your online store with SEO.

Google is by far the most popular search engine in the US, generating 64 percent of all search queries. This fact alone demonstrates the importance of optimizing your online store for Google. It is best to rank as highly as possible in the search results for specified keywords. Your website should then be classified by Google as being relevant. If you want to optimize your online store, you should make yourself familiar with Google’s criteria and adhere to them when creating your website.

Google has developed a working system that can automatically detect good sites from bad. It doesn’t just rely on the popularity of a website to make its decision. The search engine can even judge the quality of a text: the grammatical accuracy, taking things like easy readability and keyword density into account. A text that is stuffed with potential search terms will be classified as dubious. A well-structured, informative text can help to improve a site’s ranking by Google. Google tweaks its rating system in regular intervals in order to further optimize the search results. There are still so many other aspects for ranking a website. Through SEO you can improve your online store’s Google ranking; the next steps show you how.

Always make sure your product texts contain keywords. Carry out a keyword research and check which phrases that are relevant to your store are searched for the most. The Google Keyword Planner from AdWords is a helpful tool for this task. You can use the autocomplete function (Google Suggest) to find out which keyword combinations are frequently searched for. Multiple keywords (e.g. “shoes women sale”) aren’t as competitive as single words (e.g. “shoes”).

It also helps to orientate your store to that of your competition’s. Check out the site of an online store that sells the same product as you. You can recognize a search engine optimized text since a keyword and different variations appear at regular intervals. You can choose the same keyword as your competition, but never copy their texts since Google can identify duplicate content and will penalize it. Compose your own individual product texts and add your keywords in a natural way. Keywords should not make up more than four percent of the text.

In order to optimize your online store, you have to invest a bit of work. Since this increases your chance of attracting new customers, it normally pays off in no time. Moreover, the measures needed to make your store SEO-suitable are by no means just for experts. Even beginners can use the tools to make their online store SEO-ready. There are numerous online store construction kits available that allow you to optimize your store for Google. It is definitely worth using SEO in e-commerce —every online store owner should carry out the necessary steps.