As well as keywords, there are other website components that are important for your store’s Google ranking. The following elements should be optimized accordingly:
Product descriptions
Under no circumstances should you take a product description from another website even if it is the supplier’s website. Make sure that every page of your website contains individual content and no duplicates.
Internal linking
Internal linking helps the user to find all subpages of your website. A well thought out menu navigation and the clever implementation of internal links in your texts means that Google finds its bearings.
Alt text
Google is a fan of websites that contain images, but don’t forget to add the alt text (the description text) to the image. Google can only read the alt text and not the image file. By having an alt text it also means that Google is able to show your product images in its image search.
Mobile compatible display
It is important to shape your online store around the responsive web design principles in order to avoid display and user difficulties on mobile devices. This refers to the user-friendliness and automatic adjustment on the smartphone or tablet.