SEO

Content marketing – analyzing the results

Content analytics and measuring success right

Strategic planning, laborious implementation, targeted promotion – anyone looking to make content marketing a sustainable aspect of their advertising campaign has their work cut out. But just because the content is online and has acquired its first likes doesn’t mean that the work is over and it’s time to put your feet up. Long-term monitoring of results and the optimization of individual...

Create FAQ page

Create FAQ page: Tips and tricks

How do I know whether this size will fit? How can I return an item? And what payment options are available? Customers will always have similar questions when it comes to online purchases. It’s a good idea for companies to answer these common questions on their FAQ page. Find out here how to create an FAQ page, which questions are good questions, and how to identify them.

Promote your website

Promoting your website: crash course for beginners

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.

Register your business on Google

Register your business on Google: step-by-step tutorial

For local entrepreneurs and business owners, a Google business registration has become an indispensable marketing tool. But you don’t need to be an expert to take advantage of Google My Business. We’ve summarized the steps to register your business on Google My Business. Read on to find out how to get the most out of the platform.

Keyword research

Keyword research – part 1: first steps

The world of search engine optimization revolves around keywords. Website operators looking to optimize their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimization can’t take place without first conducting keyword research. In the first part of our series, we introduce...

Google Discover

Google Discover – How to use it for SEO purposes

You can find Google Discover reports on the Google app on your tablet or smartphone directly under the Google Search function. In this article, we will tell you about Google Discover and its functions in more detail, as well as the differences from and similarities to a normal Google Search, how you can use Google Discover for search engine optimization (SEO), and what websites this is helpful...

WordPress SEO tips

WordPress SEO for beginners

SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been search engine optimized.

WordPress multi language

WordPress multi language: create a multilingual website

Increased traffic or visibility in search engines or an improved corporate image are just some of the advantages for setting up a multi language WordPress site. Find out when a multilingual site is suitable and which solutions are available for the implementation of your multilingual WordPress website.

SEO plug-ins for WordPress

The best WordPress SEO plug-ins that can boost your search engine rating

The WordPress directory contains a huge number of SEO plug-ins that offer a large variety of features and functions. But what should a good WordPress SEO plug-in be able to do? And how do you decide which one best suits your needs? If you’re looking for answers to those questions, you’re in the right place. We’re going to take a look at three plug-ins that make optimizing your site for search...


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