If you want to be successful online, you won’t get far without the magic phrase: SEO (Search Engine Optimization). Without adequate tools, it is difficult to predict which SEO strategies are the most successful and which increase your website’s ranking in Google’s search results. It’s equally hard to know which weaknesses are standing in the way of a good search engine ranking. SEO tools are therefore an important instrument for every webmaster since they help you understand your website better.
Without concrete data, SEO and marketing specialists can only rely on their gut feeling, which is not always so reliable. SEO tools offer essential and reliable information for search engine optimization that covers many different areas.
Every website owner has individual goals and therefore focuses on different SEO areas. This explains why there is a huge range of different SEO tools on offer. Some of them enable deep analysis of individual areas and others cover all standard SEO features. The range extends from very specialized tools to complete all-round options. They can be divided into three categories:
In the next part, you will be introduced to the most well-known all-in-one SEO tools, their basic functions, and their price ranges. Just know that there is not just one SEO tool that will fulfil all your needs and that different areas need different tools.
The SISTRIX Toolbox belongs to the most well-known SEO analysis tools and is an integral part of online marketing. Many large agencies rely on the tool, and the so-called SISTRIX visibility index has since become one of the main performance indicators with which the agencies rate their domains. The indicator describes the visibility of a domain in Google’s search results. The higher the value, the more users can be expected to visit the site via Google. In April 2014 a visibility index for smartphones was created.
It is now possible to carry out an exact analysis of one’s own site as well as an in-depth analysis of a competitor’s site thanks to the very extensive keyword database. The Toolbox is made up of six modules which can be booked and used depending on your needs. Users can create their own service package from SEO, Universal Search, Backlinks, SEM, Social and Optimization areas.
Price
The invoice for the SISTRIX Toolbox is sent out monthly for each chosen module. One module, including the Social-Option, costs around 100€/$110 per month. You can also take advantage of all six modules for just a little over 400€/$430 per month. There is the option of trying out the free trial for fourteen days. Besides the SISTRIX Toolbox there are also some free tools such as SISTRIX Smart, which provides small businesses or bloggers with a quick SEO analysis without any cost. The SISTRIX Toolbar is like an ‘SEO toolbox’ for Chrome and Firefox and shows important information at a glance. This includes visibility progress, the quantity of keywords, links and social signals of a website.
The SEO Tool Searchmetrics Suite also makes an extensive SEO analysis possible. This includes a precise analysis of different components like keywords, page rank, campaign performance and the analysis of direct competition. Searchmetrics scores well with its user interface and individually configurable reports and alerts. The tool is quite pricey and is therefore less suitable for SEO hobbyists and small sites. There are reasonable options available for medium to large-sized companies and professional marketers depending on which packet (Basic, Premium, Ultimate) they choose.
Price
Searchmetrics offers different versions of the tool: Basic, Premium and Ultimate. The Basic version starts at 389€/$424 per month, and for the Ultimate version you can find yourself forking out 1,325€/$1445.
The All-In-One-Marketing Suite by XOVI is built similarly to the aforementioned tools. It is essentially a light version of Searchmetrics or SISTRIX that does not relate to the range of features, but rather to the size of the database. The XOVI Suite tool focuses on on-page optimization and also covers other essential SEO task fields including SEM extensions and social media analysis. The provider defines the target group themselves which could be agencies, in-house companies or online shops.
Price
You can first take advantage of XOVI’s free 14-day trial, then opt for the Pro version of the tool (99€/$107 per month), the Business version (149€/$160 per month), or the Enterprise version (499€/$540 per month). Depending on the duration of the membership, you could end up saving 20% on the total price.
Seolytics is a simple and effective tool for visibility analysis, keyword monitoring and competitor analysis. Seolytics offers a free Starter version and is therefore favored by SEO beginners that want to optimize their own website.
Price
Seolytics’s Starter version (suitable for a single domain) is free, but the Pro version costs 99€/$107 a month and the Elite version 339€/$370 a month. There is also the No Limit version that can be individually configured depending on the user’s needs. The price is dependent on the configurations.
If you consult different tools in order to track a site’s visibility information, you will notice obvious discrepancies in the data. This is due to the different keyword sets. The SISTRIX tool calculates the visibility index weekly on the basis of 250,000 keywords or keyword combinations. This means that the selection and quantity of keywords for a program like Searchmetrics will differ from that of XOVI and therefore different results will materialize.
The visibility charts, which fluctuate from tool to tool, should not unsettle you since they are generally only conclusive to a certain extent. What is most important is how the site performs for the relevant keywords. The ranking for individual keywords can vary, but these fluctuations are usually small. None of these aforementioned programs give 100% accurate information, but the ranking graphs are less about individual figures and more about rough trends that can be observed.
If you plan to check your keyword rankings on a daily basis then most of these tools are not ideal anyway since they usually update their databases weekly. Use an alternative such as SEMrush to observe daily changes and act accordingly.
What distinguishes good SEO content from average website content? Why is it so important to optimize SEO texts on your homepage for search engines? These 10 tips on topics such as keyword optimization, duplicate content, and internal links show you how to customize your site content to meet the demands of modern web search.
If you want to draw lots of visitors to your website, you first have to understand their online behavior. Ask questions such as: who are they? Where are they from? What are they searching for? And will they find the answer on my site? By using different Google SEO tools you can analyze these parameters and adjust your website accordingly.
SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been search engine optimized.
SEO data is the bedrock for any successful online marketing venture. The calculating power of Excel is a boon to data analysts when it comes to processing metrics and analysis data. But how can these large quantities of data gathered from SEO tools be directly processed in Excel? SEO plugins for Excel offer a very practical possibility here. We present the most useful extensions here.
If you want to improve the visibility of your products on Amazon, eBay, or your own online shop, keywords are important clues. If you know how users search for particular products online, then you can use this to your advantage and edit the titles, product descriptions, and so on, appropriately. Amazon keyword tools are helpful and play an increasingly important role – and not only for the biggest...
Get found. Grow online.
Businesses are uniting with IONOS for all the tools and support needed for online success.
