For search engine optimization (SEO) to be successful all you need are some key data insights and the right tools. SEO tools help your website to rank higher on Google & Co so that customers can find you more easily.
Search engine optimization is an attempt to improve one's website for search engines (mostly Google) to display the content as high up as possible in search results (SERPs). This should always be supported by data. SEO tools are useful to monitor your success and help optimize your content. Some of the common tasks that can be done using SEO tools include:
The Ahrefs toolset is aimed at search engine optimization for professionals. It includes five smaller tools:
Ahrefs offers several SEO tools for beginners and there are plenty of free tools available to help with keyword research or small-scale analysis of your website. Don’t expect any detailed reports though. Some features require registration. The Ahrefs website boasts plenty of guidance to help learn some of the finer aspects of search engine optimization.
Advantages | Disadvantages |
✔ extensive suite of tools | ✘ can be expensive |
✔ some free tools |
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✔ educational materials and tips for beginners |
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The Google Search Console is Google’s own tool to help with SEO. All webmasters should be using the feature because submitting a website to Google is usually the first step in SEO. You simply need to verify that you’re the owner of the domain. Using the online software is free of charge. The Google console boasts plenty of information and functions. The Search Console:
The Search console can be combined with other Google products such as Google Analytics or Google Ads.
Advantages | Disadvantages |
✔ available from Google | ✘ fewer features |
✔ can be connected to other Google services |
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✔ free |
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There are many other Google SEO tools you can use to try and improve your search ranking.
Much like Ahrefs, Ryte is an extensive SEO suite to optimize search engine performance. Its target market is predominantly professional marketers. Ryte offers support in the following areas:
Reports on sustainability, accessibility and privacy are rare among commonly available SEO tools. Ryte offers content creation tools including tips on which words to use more or less often to create a suitable text.
Advantages | Disadvantages |
✔ extensive suite | ✘ fairly expensive |
✔ tips for content creation |
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✔ reports on sustainability, accessibility and privacy |
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SEO agency Screaming Frog has two popular tools on offer – available both as a free version and a paid-for one.
The two SEO tools need to be downloaded, but are available for Windows, Mac and Linux. The free options include all the most important functions.
Advantages | Disadvantages |
✔ most important features available in free version | ✘ limited features |
| ✘ requires installation of programs |
The Searchmetrics Suite combines a comprehensive range of useful tools:
The Searchmetrics Suite is a paid service and prices are disclosed upon request. Just like Ahrefs, Searchmetrics provides tons of information, guidance and even tutorials on its website to help beginners get started with SEO.
Advantages | Disadvantages |
✔ extensive suite | ✘ prices available upon request |
✔ educational materials and tips for SEO beginners |
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Semrush offers more than 50 different tools. Some of them are similar, but each focuses on a different aspect of SEO. For example, there are six different features for keyword research. Broadly speaking the different tools can be categorized as follows:
You only need a single license to access all the Semrush features. However, prices are fairly steep. A free option is available that includes some of the tools. But this is limited in terms of the operations you can perform. In addition, Semrush boasts plenty of educational materials.
Advantages | Disadvantages |
✔ extensive suite with over 50 SEO tools | ✘ very expensive |
✔ educational resources and beginner tips |
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✔ free version available but limited |
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Seobility combines plenty of useful features but overall is a little leaner in its breath of functionality compared to competitors. The main areas of support include:
Seobility can be used free of charge with the basic plan. This is suitable for website owners who prefer to take care of search engine optimization themselves. The free version combines the most important features, but only a single domain can be optimized. For additional capacity, a comparatively inexpensive premium version is available.
What’s more, Seobility provides a few smaller tools on its website that are freely available and do not require registration. They include a keyword checker and a WDF*IDF tool.
Advantages | Disadvantages |
✔ free version includes most important functionalities | ✘ comparatively limited range of functions |
✔ can be used without registration |
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Sistrix is well known for its visibility index. The SEO tool can be used for other tasks. Sistrix focuses on the following:
Even though the visibility index is the most interesting feature (in the context of competitive analysis), the provider offers tools for keyword research, backlink analysis or Google Ads.
Given its wide range of offers, Sistrix is aimed at SEO professionals, which is why prices are higher. Much like other providers of extensive SEO suites, Sistrix offers plenty of information and resources on its website.
Advantages | Disadvantages |
✔ extensive suite | ✘ quite expensive |
✔ industry-relevant visibility index |
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✔ learning materials and tips for beginners |
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XOVI is an all-round solution. The suite bundles eight different tools:
XOVI is aimed at both webmasters and SEO professionals. Different pricing plans are available. These differ predominantly in the amount of monitorable URLs and the number of user accounts. XOVI also offers learning materials and organizes educational seminars.
Advantages | Disadvantages |
✔ extensive suite | ✘ fairly expensive |
✔ learning resources and tips for beginners |
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Yoast is a little different. The favorite SEO plugin for WordPress is suitable for working directly from within the dashboard of the content management system (CMS). The advantage is that changes are immediately implemented. The omst important functions of the extension include:
The free version is a good start but for additional support for content creation, help with internal links and professional support you’ll need the premium plan.
Advantages | Disadvantages |
✔ basic functions available for free | ✘ only suitable for WordPress website |
✔ works directly in the WordPress dashboard | ✘ limited functions |
Most of our top 10 SEO tools are all-in-one solutions. This means you can use them to focus on every aspect of search engine optimization. To this end, it’s also worth creating reports that monitor website performance long-term. But quick insights can be just as useful. SEO plugins for browsers display plenty of information while you’re surfing your website.
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SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been search engine optimized.
SEO data is the bedrock for any successful online marketing venture. The calculating power of Excel is a boon to data analysts when it comes to processing metrics and analysis data. But how can these large quantities of data gathered from SEO tools be directly processed in Excel? SEO plugins for Excel offer a very practical possibility here. We present the most useful extensions here.
If you want to improve the visibility of your products on Amazon, eBay, or your own online shop, keywords are important clues. If you know how users search for particular products online, then you can use this to your advantage and edit the titles, product descriptions, and so on, appropriately. Amazon keyword tools are helpful and play an increasingly important role – and not only for the biggest...
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