In the next part, you will be introduced to the most well-known all-in-one SEO tools, their basic functions, and their price ranges. Just know that there is not just one SEO tool that will fulfil all your needs and that different areas need different tools.
SISTRIX Toolbox
The SISTRIX Toolbox belongs to the most well-known SEO analysis tools and is an integral part of online marketing. Many large agencies rely on the tool, and the so-called SISTRIX visibility index has since become one of the main performance indicators with which the agencies rate their domains. The indicator describes the visibility of a domain in Google’s search results. The higher the value, the more users can be expected to visit the site via Google. In April 2014 a visibility index for smartphones was created.
It is now possible to carry out an exact analysis of one’s own site as well as an in-depth analysis of a competitor’s site thanks to the very extensive keyword database. The Toolbox is made up of six modules which can be booked and used depending on your needs. Users can create their own service package from SEO, Universal Search, Backlinks, SEM, Social and Optimization areas.
Price
The invoice for the SISTRIX Toolbox is sent out monthly for each chosen module. One module, including the Social-Option, costs around 100€/$110 per month. You can also take advantage of all six modules for just a little over 400€/$430 per month. There is the option of trying out the free trial for fourteen days. Besides the SISTRIX Toolbox there are also some free tools such as SISTRIX Smart, which provides small businesses or bloggers with a quick SEO analysis without any cost. The SISTRIX Toolbar is like an ‘SEO toolbox’ for Chrome and Firefox and shows important information at a glance. This includes visibility progress, the quantity of keywords, links and social signals of a website.
Searchmetrics
The SEO Tool Searchmetrics Suite also makes an extensive SEO analysis possible. This includes a precise analysis of different components like keywords, page rank, campaign performance and the analysis of direct competition. Searchmetrics scores well with its user interface and individually configurable reports and alerts. The tool is quite pricey and is therefore less suitable for SEO hobbyists and small sites. There are reasonable options available for medium to large-sized companies and professional marketers depending on which packet (Basic, Premium, Ultimate) they choose.
Price
Searchmetrics offers different versions of the tool: Basic, Premium and Ultimate. The Basic version starts at 389€/$424 per month, and for the Ultimate version you can find yourself forking out 1,325€/$1445.
Xovi
The All-In-One-Marketing Suite by XOVI is built similarly to the aforementioned tools. It is essentially a light version of Searchmetrics or SISTRIX that does not relate to the range of features, but rather to the size of the database. The XOVI Suite tool focuses on on-page optimization and also covers other essential SEO task fields including SEM extensions and social media analysis. The provider defines the target group themselves which could be agencies, in-house companies or online shops.
Price
You can first take advantage of XOVI’s free 14-day trial, then opt for the Pro version of the tool (99€/$107 per month), the Business version (149€/$160 per month), or the Enterprise version (499€/$540 per month). Depending on the duration of the membership, you could end up saving 20% on the total price.
Seolytics
Seolytics is a simple and effective tool for visibility analysis, keyword monitoring and competitor analysis. Seolytics offers a free Starter version and is therefore favored by SEO beginners that want to optimize their own website.
Price
Seolytics’s Starter version (suitable for a single domain) is free, but the Pro version costs 99€/$107 a month and the Elite version 339€/$370 a month. There is also the No Limit version that can be individually configured depending on the user’s needs. The price is dependent on the configurations.