SEA

How to use responsive search ads in Google

How to use responsive search ads in Google

  • Search engine marketing

Responsive search ads optimize the placement of Google ads and improve the size of your reach, click rate and conversions. When creating an ad, they offer more elements to show different headlines and descriptions. Responsive search ads use Google Machine Learning and successful combinations of elements depending on the end device to become automatically placed. You can use our seven tips to bring…

How to use responsive search ads in Google
How does smart bidding work with Google Ads?

How does smart bidding work with Google Ads?

  • Search engine marketing

Smart bidding is useful to avoid wasting time on manually creating and managing advertising campaigns and Google Ad bidding strategies. Automated bidding strategies for Google Ads promise better conversions and optimized conversion values through machine learning. Read on to find out how Google smart bidding works.

How does smart bidding work with Google Ads?
Promoting your website: crash course for beginners

Promoting your website: crash course for beginners

  • Search engine marketing

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile: we’ve covered the most important methods for beginners – in a nutshell.

Promoting your website: crash course for beginners
10 SEO tools comparedAndrii OrlovShutterstock

10 SEO tools compared

  • Search engine marketing

When you want to run a successful web business there’s no way of getting around Google and search engine optimization or SEO for short. Once a secret marketing practice, there are now plenty of useful SEO tools available to guide beginners in finding and adding keywords and ranking and boosting the performance of their website.

10 SEO tools compared
Google Shopping feed: How to set up a successful Google product feed?

Google Shopping feed: How to set up a successful Google product feed?

  • Search engine marketing

Google Shopping is one of the most successful online sales platforms around. The products advertised are displayed as ads above the search results. Wondering how to set up Google Shopping for your product? Or perhaps what a good Google Shopping Product Feed looks like and how to optimize it? We’ve got the answers here.

Google Shopping feed: How to set up a successful Google product feed?
5 tips for your first Google AdWords campaign

5 tips for your first Google AdWords campaign

  • Search engine marketing

Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimization (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s…

5 tips for your first Google AdWords campaign
AdWords optimization – how to perfect your Google AdWords campaign

AdWords optimization – how to perfect your Google AdWords campaign

  • Search engine marketing

The success of a Google AdWords campaign doesn’t rest solely on the size of a budget. There are plenty of tools and tricks to help you achieve promising results with a relatively low click cost, provided you take the time to maintain your campaign regularly. Read on to find out just how you can implement your own AdWords optimization.

AdWords optimization – how to perfect your Google AdWords campaign
Google AdWords alternatives: the best platforms for effective SEA

Google AdWords alternatives: the best platforms for effective SEA

  • Search engine marketing

In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords alternatives. The likes of Bing, Amazon, Facebook, and more, offer useful platforms for targeted and effective advertising.…

Google AdWords alternatives: the best platforms for effective SEA
What is Google Ads?

What is Google Ads?

  • Search engine marketing

Google Ads is the most popular advertising platform for search engine displays. It also offers a portal to advertising space on various third-party sites through the Google Display Network. But how does Google Ads actually work? How much does Google Ads cost? And how can Google Ads help you?

What is Google Ads?
Competition analysis: the best tools for checking out the competition

Competition analysis: the best tools for checking out the competition

  • Web analytics

If you only base your web project on your own marketing ideas, you run the risk of prioritizing the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimization and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?

Competition analysis: the best tools for checking out the competition
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