Once you’ve taken all the preparatory steps, it’s time to get active on the platform. As on other social networks, community management is crucial for success; that is to increase the outreach of your pins and generate more followers. The first step is usually to connect with popular users. Pinterest has a great number of influencers, whose profiles and pinboards have specific themes and a high follower count. You need to first identify these users and, if possible, convert them into your own followers. The easiest way is to do this is to follow them yourself, repin their images, and like their boards. Across social media, it’s typical for businesses to engage in reciprocal, mutually beneficial interactions, such as exchanging likes and following each other – Pinterest is no exception.
Doing this will help you gain attention and eventually your follower count and the amount of re-pins should increase. Another way to be noticed by other users is Pinterest’s tagging function, which is a method of creating links using the @ symbol. When a user is tagged, for example, in a caption, they receive a notification, thus making it easier for that user to find your profile. Even when repinning posts of third parties, it’s possible to mention users by name, which again attracts attention.
Pinterest is also currently trialing sponsored posts. Businesses based in the United States, Canada, and the United Kingdom now have the option to use Promoted Pins, which enables you to buy spots to artificially boost the outreach of individual pins. For most companies, however, daily community management is the crucial factor for building a Pinterest following for your business and increasing the outreach of your pins.