When participating in discussions online, you should be sure to follow the netiquette of the group you’re interacting in. If you violate these rules of politeness, you’ll not only make a bad impression but might even have your post deleted or be banned from the group. But since netiquette is pretty much universal, you can easily avoid landing in these sticky situations.
Could you be prone to FOMO like many other people? When scrolling through Instagram, suddenly your own life can seem dull in comparison. At a family lunch, you might have an irresistible urge to check your phone. And after turning down a barbecue with friends because of a prior commitment, you nervously check Facebook feed for updates. We’ll tell you how to deal with FOMO.
What does lol mean? Anyone who regularly spends time online has surely encountered the expression before. The Internet is home to numerous expressions that might appear cryptic to the uninitiated. Luckily, it’s pretty easy to catch on quickly. Keep reading to find out what lol stands for, how to use it, and what other online abbreviations you should be aware of.
Chat slang has gained momentum since the dawn of the internet. Texting abbreviations and acronyms allow users to keep communication fast-paced and easy. But for anyone who isn’t familiar with text message abbreviations, reading a message from a friend or family member can become a long exercise in decoding. What is the history of internet abbreviations and which acronyms should you learn? Keep...
Hashtag marketing has become an important part of social media marketing. Companies use hashtags across their social networks to increase the reach of their posts and encourage interaction from users. In this article, you’ll find examples of well-executed hashtag campaigns on Instagram, Facebook, and more. We also provide a number of tips on how to successfully implement hashtags into your...
Influencers are modern, digital trendsetts whose YouTube videos and Instagram posts are viewed, shared, and liked millons of times. These people are icons to their fans, and have a considerable influence over their consumer behavior. Influencer marketing relies on this as an effective form of advertising and makes it a lucrative profession. However, the path to becoming a social media influencer...
It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can therefore use the platform to curate their image and attract new...
It’s no longer a secret that advertising with social networks can effectively target specific customer groups. Each network offers a different set of benefits depending on its thematic orientation and functions. Pinterest focuses predominantly on image-based content. The pinboard network has almost no thematic restrictions and is therefore in high demand when it comes to advertising. What do you...
Social commerce connects online stores with social media networks to improve sales. In this way, small and medium-sized businesses can expand their customer base and boost revenue. But in order to employ social commerce effectively and develop a long-term strategy, retailers must understand its peculiarities.
Texts, images and videos are all online content, and this content is often used by brands and companies for marketing purposes when created by independent consumers. User generated content is an inexpensive and effective way to increase awareness and customer loyalty. In the following article you will learn all about consumer generated content and what advantages this content format has.
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