In order to steer clear of filter-add on lists, there’s one universal-yet-time-consuming method that can be employed: explicitly withdrawing your content from conventional advertising types as well as formats. Following this, users are able to:
- go the technical route by avoiding pop-up elements all together,
- and clearly indicate to adblockers that the element in question is not an advertisement,
which can be done by creating a clear, optical distinction between it and the advertising banner. In order to simultaneously fight against banner blindness, you should make sure to keep navigational as well as content portions of your web presence away from the advertising areas of your website. Here, the right sidebar as well as the header are of particular importance, as these seem to be more sporadically perceived by users even in the absence of an ad filter. Next, make sure to regularly test the functionality of your website. In terms of how it’s carried out, this tactic is no different than typical AB or multivariate tests. These tests, which are designed to inspect the functionality of your web project, take many factors into account and check whether your web presence supports different screen sizes and resolutions, devices, and web browsers; they also look into the effects that the most common adblockers.
Regarding the problems arising from web analysis, there’s also one simple fix for this dilemma. For example, there are WordPress tools, like BlockAlyzer, which reveals how many of your users currently use an adblocker. The results obtained from this application can be used together with the rest of your statistics in order to obtain a more global overview of your actual conversion rate.