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Learn search engine optimization

SEO can seem like rocket science, but rankingCoach makes it possible for anyone to master search engine optimization (SEO).

Watch the video to see how rankingCoach uses step-by-step tutorials and expert guidance to help you boost your site's visitor numbers.

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Check your SEO potential
Find out how search engines see your website, and how rankingCoach can help you optimize.

Benefits of SEO with rankingCoach

Just like your own personal SEO trainer, but without the cost.

Cost-effective SEO

Online marketing and SEO agencies can get expensive. Even though you'll have to do the work yourself with rankingCoach, it'll pay off fast if you hit the front page on Google.

No expertise required

With rankingCoach, you can start improving your website's search engine rankings even if you're new to SEO.

rankingCoach works as your guide and mentor, using texts and videos to walk you through the process of making your site more visible online, no matter which content management system (CMS) you use.

Specific to your site

Once rankingCoach knows your most important keywords, it will find more that relate to you and your business.

It also shows you how much competition is out there, and how many people are looking for certain keywords. rankingCoach will then help you choose the right words to focus on.

You can also stay one step ahead and tell it who your competitors are at any time.

Graphical display: Extend reach in search engines with rankingCoach

SEO is an ongoing process

rankingCoach will help you through it.

Check page status

rankingCoach checks the on-page and off-page status of your website. On-page refers to what you and the search engine can see, while off-page covers what people are saying about your site and the links leading there.

Optimize the site

Using the results, rankingCoach takes your keywords and suggests others that might be relevant. Then, with tutorials, it walks you through steps to improve your website ranking. The recommendations are tailored to you and your website builder or CMS.

Repeat the process

SEO is an ongoing, continuous process. Improvement may not be immediate, but rankingCoach stays with you until you see results. By analyzing your keywords and those of your competitors, you will get actionable suggestions for an even higher ranking.

Instant results with Google Ads

Go one step further with rankingCoach Plus. You only pay when someone clicks on your ad.

Targeted advertising

Advertise with Google Ads and attract the right people at the right time. Search engine ads appear above or below Google search results when users search for your products or services.

Automated texts

Your SEO keywords will be used to generate ads that will appear on Google whenever users search for terms relating to your business or services.

Budget limit

Google Ads is pay per click, which means you only have to pay if someone clicks through to your website. You can set a fixed budget limit that rankingCoach will then use to maximize your exposure on Google.
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Learn SEO and boost traffic with rankingCoach
Choose your plan and start improving your online visibility today.
Step-by-step SEO guidance
24/7 support
Expert tips via email


12 months $8/month then $10/month

Search engine optimization
Rank higher on Google by optimizing your website without prior knowledge.


Black Friday Deal

Only $20/month Risk-free for 30 days

Search engine optimization
Rank higher on Google by optimizing your website without prior knowledge.

Search engine advertising
In addition to SEO, target the right customers with Google Ads, and set your flexible advertising budget.

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Your personal consultant

At IONOS, you have a dedicated contact person for personalized advice, tips to boost your online success, and technical support. Reach them via phone, chat and email, all at no cost to you as an IONOS customer.

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Improve your Google ranking with rankingCoach

FAQ – Frequently asked questions

Google optimization is referred to by industry experts as search engine optimization (SEO). When looking at how to rank higher on Google, the most important factors to consider are the content of your website (text, images, etc.), backlinks — links on other websites that lead to your website — and the snippet.

The snippet refers to the four-line entry which appears on the Google search results page. It is made up of the blue title, a green link and two lines of text which serve as the site description. You should write the title and site description yourself according to SEO standards. Otherwise, Google will automatically create the snippet using text from your website — meaning, for the site description, Google would simply display the first line of text from the relevant web page.

Leaving Google to determine the site's description, means you're missing a crucial opportunity to improve SEO and increase your search engine ranking. It is essential that internet users are able to see from the entry title and description which products or services are behind the search result.

Backlinks refer to links on other websites which lead to your company page. Google counts these as recommendations for your site from third parties. If several such recommendations accrue, the reward is a higher website ranking. In order to get the most out of Google optimization, you should take the building up of backlinks into consideration. Use your contacts and pay attention to the credibility of the link-giving pages. If backlinks have obviously been paid for or come from dubious websites, Google will decrease the ranking of your website.

Alongside these factors, there are also some technical website requirements which help to improve your Google ranking, such as fast loading time, for example. Choose web hosting with IONOS and we'll take care of the optimization of these elements for you.

Google always strives to give users the best possible search results. The company works diligently to distinguish high-quality websites from those which are untrustworthy or not as rich in content. With IONOS hosting and the associated website and shop solutions, you are on the safe side from the very beginning. Websites hosted with us have the best possible load time, and the page layout makes it easy to optimize for Google. We cannot create the texts for your products and services, however, we want to support you in writing text that will help to improve search engine rankings.

That's why we created a text optimization tool which can be used by every SEO beginner. When it comes to understanding how to improve Google rankings, the most crucial component is the logical distribution of the keywords — the terms that your target group uses to search Google — as well as their synonyms. For example, if you sell natural cosmetics, these are the keywords that must appear several times in your text. SEO experts consider optimal keyword weight to be 24% of the entire text. Our tool analyzes your texts and shows you which search terms would bring up the corresponding page on Google. This enables you to quickly and easily identify the keywords to which you can adapt the rest of your website text. The content of your text also affects your Google ranking. It's important to gear your text towards the needs of your readers and potential customers, offer useful information, purchasing advice or whatever fits your website. This way, you'll get found online that much easier.

Google optimization is included in the competitive monthly price of IONOS rankingCoach. The tool has been designed to be so simple that you will quickly find your bearings. What's more, it focuses only on the most important SEO measures that are known to increase search engine ranking. These include text optimization, snippet optimization (optimization of the search result entry) and the building of backlinks.

There are SEO tools (both free and paid for) which anyone can use to optimize their website themselves. The most well-known are SISTRIX or Searchmetrics. Majestic SEO or Ahrefs, and they're used specifically for backlink analysis. However, these tools are not so easy for SEO beginners. As a practical and affordable alternative for inexperienced web operators, we suggest Google optimization via our SEO tool. For one, it should noticeably improve your Google ranking. Furthermore, you save on the time that would be needed for training if you were to use a more extensive SEO tool — not to mention the money you save in comparison to paying an SEO agency.

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Improve your Google ranking

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