Build a landing page and increase your conversions
The most important features of a landing page
A landing page serves two purposes. It encourages users to take action and generates leads. To achieve these goals, the page has to look appealing, offer interesting content and be well-structured through:
Web design — make your landing page visually appealing and user-friendly
Mobile-friendliness — ensure your page is properly displayed on any device
Call to action — incorporate a button and/or contact form to encourage an action
Social share button — increase your site’s visibility on social media
Tracking tools — monitor and optimize your site’s web performance
Email marketing software — simplify your work process with automatic lead capture
A/B testing — compare a minimum of two website versions to build the best possible landing page
6 steps to building a successful landing page
1
Choose a memorable headline
2
Embed images for better look
3
Highlight what makes you remarkable
4
Add positive customer reviews
5
Get to the point with content
6
Encourage visitors with a CTA
Find the right landing page design
Optimize while building your landing page to make the design fit your needs. Save time and effort with a customizable template form and use any one of our great tools to perfect your website.
Create a logo or favicon in seconds with the Logo Maker and the Favicon Generator to build brand and website recognition. The Business Name Generator helps you if you’re stuck finding the right name for your company. Once you find something you're happy with it, it only takes a few minutes to find a matching domain.
Choose your plan to build your landing page
Starter
An intuitive editor for beginners who want to get online quickly
From idea to website in record time with our AI Website Builder
Intuitive website editing with simple design options
Free domain for 1 year
Professional email address with 2 GB inbox
Includes 10 GB webspace & 10 pages
Plus
A powerful editor to customize your website design
From idea to website in record time with our AI Website Builder
Intuitive website editing with advanced design options
Free domain for 1 year
Professional email address with 12 GB inbox
Includes 50 GB webspace & 200 pages
SiteAnalytics
Integrated online booking tool
AI Text Generator & AI Text Improver
Professional design with AI Image Generator & AI Color Palette Generator
AI SEO Text Generator
Pro
The perfect combo of a powerful editor and SEO Optimization Tool
From idea to website in record time with our AI Website Builder
Intuitive website editing with advanced design options
Free domain for 1 year
Professional email address with active sync on all devices and 50 GB inbox
Unlimited webspace & pages
SiteAnalytics Plus
Integrated online booking tool
AI Text Generator & AI Text Improver
Professional design with AI Image Generator & AI Color Palette Generator
AI SEO Text Generator
SEO-optimization with rankingCoach Standard
State and local taxes will apply. Click here for our General Terms and Conditions.
1 year free domain
Professional email
Email inbox storage
Wildcard SSL certificate
Tips via email
GDPR-compliant
24/7 Multi channel support
IONOS Personal Consultant
AI Website Builder
AI Text Generator & AI Text Improver
High-quality professional templates
Pre-designed color schemes and sections
Pre-designed sections and layouts
Flexibility to add and re-arrange elements in sections
Over 17,000 royalty-free images
AI Image Generator
Website Translator
Social media integration
Contact form
Optimized for all mobile devices
Photo galleries
Automatic image optimization
Adjustable design styles
SEO ready
AI SEO Text Generator
Project guidance dashboard
Online booking tool
Competitor tracking
rankingCoach Standard
Success advisor
Website Design Service S
Ideal for a straightforward website with minimal edits
Design consultation and a website with 3 customized pages
1 website edit per quarter
1 free domain and 5 email accounts
Website Design Service M
Everything you need for a medium-sized website with regular edits
Special offer
Design consultation and a website with 5 customized pages
1 website edit per month
1 free domain and 5 email accounts
Website Design Service L
The best choice if you want a large website with frequent edits
Design consultation and a website with 7 customized pages
Unlimited website edits
1 free domain and 5 email accounts
State and local taxes will apply. Click here for our General Terms and Conditions.
Landing page – FAQ
A landing page is a website that aims to turn curious visitors into regular customers. The plan is to achieve conversions by encouraging visitors to purchase or download products or services. This means a landing page’s design should be concise, thematically defined, and include a call to action.
A landing page is a website that aims to turn curious visitors into regular customers. The plan is to achieve conversions by encouraging visitors to purchase or download products or services. This means a landing page’s design should be concise, thematically defined, and include a call to action.
The basic structure of a landing page starts with the right headline, followed by a visually appealing hero shot (and additional images) and a meaningful advertising text. Reviews from satisfied customers and any other reviews of a positive nature should also be displayed.
The most important component of a landing page, however, is the call to action, or CTA. A CTA encourages the visitor to complete an action such as buying a product. You can find various landing page examples on the internet if you need a little inspiration.
The basic structure of a landing page starts with the right headline, followed by a visually appealing hero shot (and additional images) and a meaningful advertising text. Reviews from satisfied customers and any other reviews of a positive nature should also be displayed.
The most important component of a landing page, however, is the call to action, or CTA. A CTA encourages the visitor to complete an action such as buying a product. You can find various landing page examples on the internet if you need a little inspiration.
There are three ways to create your own landing page:
Website builder
The simplest approach is to use a website or landing page builder with a choice of templates. Pick out a suitable landing page template and design the landing page according to the six steps above.
Content Management System (CMS)
Another option is to use a content management system like WordPress. Choose from a variety of themes and benefit from a wide range of additional functions that can be added using plugins. Integrating a store is also a great way to sell online.
eCommerce platforms
Last but not least, eCommerce platforms that let you create your own online store can also be used as landing page creators. This usually works via a plugin or the backend.
There are three ways to create your own landing page:
Website builder
The simplest approach is to use a website or landing page builder with a choice of templates. Pick out a suitable landing page template and design the landing page according to the six steps above.
Content Management System (CMS)
Another option is to use a content management system like WordPress. Choose from a variety of themes and benefit from a wide range of additional functions that can be added using plugins. Integrating a store is also a great way to sell online.
eCommerce platforms
Last but not least, eCommerce platforms that let you create your own online store can also be used as landing page creators. This usually works via a plugin or the backend.
Couldn't find what you were looking for?
Learn more about landing pages and more
