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The most important features of a landing page

A landing page serves two purposes. It encourages users to take action and generates leads. To achieve these goals, the page has to look appealing, offer interesting content and be well-structured through:

  • Web design — make your landing page visually appealing and user-friendly
  • Mobile-friendliness — ensure your page is properly displayed on any device
  • Call to action — incorporate a button and/or contact form to encourage an action
  • Social share button — increase your site’s visibility on social media
  • Tracking tools — monitor and optimize your site’s web performance
  • Email marketing software — simplify your work process with automatic lead capture
  • A/B testing — compare a minimum of two website versions to build the best possible landing page

A man and a woman looking at a laptop

6 steps to building a successful landing page

01

Choose a memorable headline

The headline is the first thing users see when they visit your landing page, which is why it should be as interesting as possible so that users are encouraged to read on.
02

Embed images for better look

Optimize the look of your landing page using visual elements like photos and illustrations. Images add added value to content and often express more than plain text can.
03

Highlight what makes you remarkable

Once you’ve made a good first impression with your landing page, point out what makes your product or service stand out from the competition.
04

Add positive customer reviews

Good feedback from satisfied customers should be integrated directly on your landing page. Positive reviews and five-star ratings are a great way to show customer satisfaction.
05

Get to the point with content

When filling your landing page with content, keep the texts short but informative. Long blocks of text impair readability, especially on mobile devices. Bullet points break up the text.
06

Encourage visitors with a CTA

Finally, all your landing page needs is an eye-catching call-to-action button or something similar to prompt users to take action — from purchasing a product to submitting their data.

Find the right landing page design

Optimize while building your landing page to make the design fit your needs. Save time and effort with a customizable template form and use any one of our great tools to perfect your website.
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All the storage you need
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Starter

An intuitive editor for beginners who want to get online quickly


6 months $6/month then $12/month
6 months $6/month then $24/month

From idea to website in record time with our AI Website Builder

Intuitive website editing with simple design options

Domain included for 1 year Get a free domain for 12 months with the initial purchase of a 12-month term. Choose from these domain extensions: .us, .ca, .com, .net, .org, .info, .me, .biz, .online

Professional email address with 2 GB inbox With your professional email, you can create additional email addresses with your domain name, like contact@help-domain.com. You can also add more mailboxes and storage space at any time.

Includes 10 GB webspace & 10 pages

Plus

A powerful editor to customize your website design


6 months $1/month then $18/month
6 months $1/month then $30/month

From idea to website in record time with our AI Website Builder

Intuitive website editing with advanced design options Build a website, customize your design, and add custom html

Domain included for 1 year Get a free domain for 12 months with the initial purchase of a 12-month term. Choose from these domain extensions: .us, .ca, .com, .net, .org, .info, .me, .biz, .online

Professional email address with 12 GB inbox With your professional email, you can create additional email addresses with your domain name, like contact@help-domain.com. You can also add more mailboxes and storage space at any time.

Includes 50 GB webspace & 200 pages

SiteAnalytics Detailed overview of visitor statistics and performance analysis for your website.

Integrated online booking tool Receive and manage appointment bookings quickly through your website, anytime.

AI Text Generator & AI Text Improver Generate texts in seconds, based on your input. Each generated text is unique and can be edited afterwards.

Professional design with AI Image Generator Our AI Image Generator crafts customized, brand-aligned creative visuals, maintaining a cohesive visual identity.

AI SEO Text Generator Instantly generate page titles and descriptions for improved Google and other search engine discoverability using our AI SEO Text Generator.

Pro

The perfect combo of a powerful editor and SEO Optimization Tool


6 months $15/month then $28/month
6 months $30/month then $60/month

From idea to website in record time with our AI Website Builder

Intuitive website editing with advanced design options Build a website, customize your design, and add custom html

Domain included for 1 year Get a free domain for 12 months with the initial purchase of a 12-month term. Choose from these domain extensions: .us, .ca, .com, .net, .org, .info, .me, .biz, .online

Professional email address with active sync on all devices and 50 GB inbox With your professional email, you can create additional email addresses with your domain name, like contact@help-domain.com. You can also add more mailboxes and storage space at any time.

Unlimited webspace & pages

SiteAnalytics Plus Detailed overview of visitor statistics and performance analysis with automatic reporting via email for your website.

Integrated online booking tool Receive and manage appointment bookings quickly through your website, anytime.

AI Text Generator & AI Text Improver Generate texts in seconds, based on your input. Each generated text is unique and can be edited afterwards.

Professional design with AI Image Generator Our AI Image Generator crafts customized, brand-aligned creative visuals, maintaining a cohesive visual identity.

AI SEO Text Generator Instantly generate page titles and descriptions for improved Google and other search engine discoverability using our AI SEO Text Generator.

SEO-optimization with rankingCoach Essential

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Website Design Service S

Ideal for a straightforward website with minimal edits


Only $40/month Setup $199
Continue

Design consultation and a website with 3 customized pages

1 website edit per quarter 1 website edit made by the design team per quarter.

1 free domain and 5 email accounts Choose from the following domain extensions: .us, .ca, .com, .net, .org, .info, .me, .biz, .online.


Website Design Service M

Everything you need for a medium-sized website with regular edits


Summer Sale

Only $55/month
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Design consultation and a website with 5 customized pages

1 website edit per month 1 website edit made by the design team per month.

1 free domain and 5 email accounts Choose from the following domain extensions: .us, .ca, .com, .net, .org, .info, .me, .biz, .online.


Website Design Service L

The best choice if you want a large website with frequent edits


Only $70/month Setup $399
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Design consultation and a website with 7 customized pages Request more pages at any time.

Unlimited website edits Unlimited website edits made by the design team.

1 free domain and 5 email accounts Choose from the following domain extensions: .us, .ca, .com, .net, .org, .info, .me, .biz, .online.


Website Design Service contract details

Minimum contract term

12 months / Contract renews for one month

Billing

Monthly

Cancellation

Cancel anytime after the initial term.

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Landing page – FAQ

Frequently asked questions

A landing page is a website that aims to turn curious visitors into regular customers. The plan is to achieve conversions by encouraging visitors to purchase or download products or services. This means a landing page’s design should be concise, thematically defined, and include a call to action.

The basic structure of a landing page starts with the right headline, followed by a visually appealing hero shot (and additional images) and a meaningful advertising text. Reviews from satisfied customers and any other reviews of a positive nature should also be displayed.

The most important component of a landing page, however, is the call to action, or CTA. A CTA encourages the visitor to complete an action such as buying a product. You can find various landing page examples on the internet if you need a little inspiration.

There are three ways to create your own landing page:

Website builder

The simplest approach is to use a website or landing page builder with a choice of templates. Pick out a suitable landing page template and design the landing page according to the six steps above.

Content Management System (CMS)

Another option is to use a content management system like WordPress. Choose from a variety of themes and benefit from a wide range of additional functions that can be added using plugins. Integrating a store is also a great way to sell online.

eCommerce platforms

Last but not least, eCommerce platforms that let you create your own online store can also be used as landing page creators. This usually works via a plugin or the backend.