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The most important features of a landing page

A landing page serves two purposes. It encourages users to take action and generates leads. To achieve these goals, the page has to look appealing, offer interesting content and be well-structured through:

  • Web design — make your landing page visually appealing and user-friendly
  • Mobile-friendliness — ensure your page is properly displayed on any device
  • Call to action — incorporate a button and/or contact form to encourage an action
  • Social share button — increase your site’s visibility on social media
  • Tracking tools — monitor and optimize your site’s web performance
  • Email marketing software — simplify your work process with automatic lead capture
  • A/B testing — compare a minimum of two website versions to build the best possible landing page

A man and a woman looking at a laptop

6 steps to building a successful landing page

01

Choose a memorable headline

The headline is the first thing users see when they visit your landing page, which is why it should be as interesting as possible so that users are encouraged to read on.
02

Embed images for better look

Optimize the look of your landing page using visual elements like photos and illustrations. Images add added value to content and often express more than plain text can.
03

Highlight what makes you remarkable

Once you’ve made a good first impression with your landing page, point out what makes your product or service stand out from the competition.
04

Add positive customer reviews

Good feedback from satisfied customers should be integrated directly on your landing page. Positive reviews and five-star ratings are a great way to show customer satisfaction.
05

Get to the point with content

When filling your landing page with content, keep the texts short but informative. Long blocks of text impair readability, especially on mobile devices. Bullet points break up the text.
06

Encourage visitors with a CTA

Finally, all your landing page needs is an eye-catching call-to-action button or something similar to prompt users to take action — from purchasing a product to submitting their data.

Find the right landing page design

Optimize while building your landing page to make the design fit your needs. Save time and effort with a customizable template form and use any one of our great tools to perfect your website.
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Choose your plan to build your landing page

Responsive design
All the storage you need
24/7 support
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Starter

An intuitive editor for beginners who want to get online quickly


6 months $5/month then $9/month
6 months $5/month then $19/month

Build a stunning website fast without any experience

Professional templates to start easy with pre-built section designs and colors

Domain included for 1 year

Professional email address with 2 GB inbox

Includes 10 GB webspace & 10 pages

Track your competitors' Google and social media activity with marketingRadar

Plus

A powerful editor to customize your website design


12 months $1/month then $15/month
12 months $1/month then $25/month

Build a website, customize your design, and add custom html

Utilize flexible sections and colors included with our professional templates

Domain included for 1 year

Professional email address with 12 GB inbox

Includes 50 GB webspace & 200 pages

Track your competitors' Google and social media activity with marketingRadar

SiteAnalytics

Integrated online booking tool

Pro

The perfect combo of a powerful editor and SEO Optimization Tool


6 months $15/month then $25/month
6 months $25/month then $50/month

Build a website, customize your design, and add custom html

Utilize flexible sections and colors included with our professional templates

Domain included for 1 year

Professional email address with active sync on all devices and 50 GB inbox

Unlimited webspace & pages

Track your competitors' Google and social media activity with marketingRadar

SiteAnalytics Plus

Integrated online booking tool

SEO-optimization with rankingCoach Essential

State and local taxes will apply. Click here for our General Terms and Conditions.

Design Service S

Ideal for a straightforward website with minimal edits


Only $30/month Setup $199
Continue

Website builder included Make changes to your website yourself once it’s online.

Design consultation and a website with 3 custom pages

1 website edit per quarter Get one professional edit by the design team per quarter.

Design Service M

Everything you need for a medium-sized website with regular edits


Only $45/month Setup $199
Continue

Website builder included Make changes to your website yourself once it’s online.

Design consultation and a website with 5 custom pages

1 website edit per month Get one professional edit by the design team per month.

Reduced setup fee:
$199 instead of $299

Design Service L

The best choice for a large website and frequent edits


Only $60/month Setup $199
Continue

Website builder included Make changes to your website yourself once it’s online.

Design consultation and a website with 7 custom pages Order more pages at any time.

Unlimited website edits Our design team will edit your website as many times as you need. This is ideal if your content changes frequently.

Reduced setup fee:
$199 instead of $399

Integrated video with autoplay

HTML/CSS adjustments
(2 hours’ worth of time) Website adaptations that require programming, as these can't be implemented using the website builder.

MyWebsite Design Service contract details

Minimum contract term

12 months / Contract renews for one month

Billing

Monthly

Cancellation

Cancel anytime after the minimum contract term.

Reduced setup fee

One-time payment of $199

Option

At the end of the minimum contract term, you can keep using the MyWebsite website builder, without the Design Service, for a small fee.

State and local taxes will apply. Click here for our General Terms and Conditions.

Landing page – FAQ

Frequently asked questions

A landing page is a website that aims to turn curious visitors into regular customers. The plan is to achieve conversions by encouraging visitors to purchase or download products or services. This means a landing page’s design should be concise, thematically defined, and include a call to action.

The basic structure of a landing page starts with the right headline, followed by a visually appealing hero shot (and additional images) and a meaningful advertising text. Reviews from satisfied customers and any other reviews of a positive nature should also be displayed.

The most important component of a landing page, however, is the call to action, or CTA. A CTA encourages the visitor to complete an action such as buying a product. You can find various landing page examples on the internet if you need a little inspiration.

There are three ways to create your own landing page:

Website builder

The simplest approach is to use a website or landing page builder with a choice of templates. Pick out a suitable landing page template and design the landing page according to the six steps above.

Content Management System (CMS)

Another option is to use a content management system like WordPress. Choose from a variety of themes and benefit from a wide range of additional functions that can be added using plugins. Integrating a store is also a great way to sell online.

eCommerce platforms

Last but not least, eCommerce platforms that let you create your own online store can also be used as landing page creators. This usually works via a plugin or the backend.