Search Engine Optimization

Google optimization is referred to by industry experts as search engine optimization (SEO). When looking at how to rank higher on Google, the most important factors to consider are the content of your website (text, images, etc.), backlinks — links on other websites that lead to your website — and the snippet.

The snippet refers to the four-line entry which appears on the Google search results page. It is made up of the blue title, a green link and two lines of text which serve as the site description. You should write the title and site description yourself according to SEO standards. Otherwise, Google will automatically create the snippet using text from your website — meaning, for the site description, Google would simply display the first line of text from the relevant web page.

Leaving Google to determine the site's description, means you're missing a crucial opportunity to improve SEO and increase your search engine ranking. It is essential that internet users are able to see from the entry title and description which products or services are behind the search result.

Backlinks refer to links on other websites which lead to your company page. Google counts these as recommendations for your site from third parties. If several such recommendations accrue, the reward is a higher website ranking. In order to get the most out of Google optimization, you should take the building up of backlinks into consideration. Use your contacts and pay attention to the credibility of the link-giving pages. If backlinks have obviously been paid for or come from dubious websites, Google will decrease the ranking of your website.

Alongside these factors, there are also some technical website requirements which help to improve your Google ranking, such as fast loading time, for example. Choose web hosting with IONOS and we'll take care of the optimization of these elements for you.

Google always strives to give users the best possible search results. The company works diligently to distinguish high-quality websites from those which are untrustworthy or not as rich in content. With IONOS hosting and the associated website and shop solutions, you are on the safe side from the very beginning. Websites hosted with us have the best possible load time, and the page layout makes it easy to optimize for Google. We cannot create the texts for your products and services, however, we want to support you in writing text that will help to improve search engine rankings.

That's why we created a text optimization tool which can be used by every SEO beginner. When it comes to understanding how to improve Google rankings, the most crucial component is the logical distribution of the keywords — the terms that your target group uses to search Google — as well as their synonyms. For example, if you sell natural cosmetics, these are the keywords that must appear several times in your text. SEO experts consider optimal keyword weight to be 24% of the entire text. Our tool analyzes your texts and shows you which search terms would bring up the corresponding page on Google. This enables you to quickly and easily identify the keywords to which you can adapt the rest of your website text. The content of your text also affects your Google ranking. It's important to gear your text towards the needs of your readers and potential customers, offer useful information, purchasing advice or whatever fits your website. This way, you'll get found online that much easier.