E-mail is a highly effective channel for reaching customers – in some cases even more so than certain social media marketing measures. The standard-bearer in e-mail marketing is the newslet­ter, but getting re­cip­i­ents to read a company newslet­ter can be difficult, with most deciding upon this in a matter of seconds. Con­se­quent­ly, a pro­fes­sion­al newslet­ter template is essential for com­mu­ni­cat­ing a reputable first im­pres­sion to the would-be reader. Read on to find out a few different options for creating a perfect newslet­ter template, tailored to your needs.

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How to create a newslet­ter template

Creating a pro­fes­sion­al newslet­ter isn’t easy. A failure to maintain standards by various e-mail clients has led to display problems in HTML and CSS, as well as problems with func­tion­al­i­ty on different devices. Re­spon­sive web design is the solution here: a newslet­ter created in this manner will react to the prop­er­ties of the display device, providing an optimized viewing ex­pe­ri­ence, re­gard­less of the platform. Given the im­por­tance of this, many e-mail marketing companies now offer free re­spon­sive newslet­ter templates to customers.

Of course, standard templates don’t always mirror the visions of marketing managers. Corporate identity and the im­por­tance of brand recog­ni­tion can demand a custom template. There are several simple steps to follow in order to create a per­son­al­ized newslet­ter template for your company. The first thing to decide is whether to use a basic template, attempt to code manually, or employ the help of a template tool with built-in frame­works. 

Basic templates

Basic templates can be down­loaded from various websites, often for a one-off fee or even free of charge. These are the most practical of newslet­ter templates, offering clear and basic di­rec­tions for building and designing your newslet­ter. Basic templates are a great way to create a newslet­ter quickly and simply, and can also provide a good source of in­spi­ra­tion for different styles of newslet­ter. Some basic template providers include: 

These basic templates can be per­son­al­ized of course, but the fun­da­men­tal structure of the newslet­ter is already set.

Cracking the code

If you decide against enlisting the help of a newslet­ter template, then work begins from the ground up, starting with the creation of your own structure. There are some sug­ges­tions and guide­lines for designing a fluid, re­spon­sive layout, such as this tutorial for a simple e-mail template. The step-by-step guide given doesn’t just explain how to create a func­tion­ing and flexible layout, but also how to implement useful features such as headers, footers, multiple columns, and an appealing layout. When creating a newslet­ter template from scratch, testing is crucial. To determine whether the code is valid and how well the template functions on various devices and differing e-mail clients, the following online tools are available:

Template tools

Another option for creating a newslet­ter is the use of an online template builder to create your own template from scratch. There are several pro­fes­sion­al newslet­ter software de­vel­op­ers who cater for this need, including:

These online programs enable users to build a re­spon­sive newslet­ter template them­selves. Using sample layouts, it’s easy to ensure that the finished newslet­ter is com­pat­i­ble with different e-mail clients and optimized for a range of devices. These tools are designed to be simple and intuitive, to ensure that beginners can get to grips with e-mail newslet­ter design quickly and create at­trac­tive, well-formatted results. Campaign Monitor, for example, features a simple ‘drag-and-drop’ function for placing images, assigning a call to action, altering headings and much more. The following pro­mo­tion­al video demon­strates just how quickly and flexibly an e-mail newslet­ter can be created to suit an in­di­vid­ual company’s re­quire­ments:

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Ad­di­tion­al­ly, most providers offer the option of exporting the cor­re­spond­ing HTML code after creation. This useful function allows a user to make manual changes before later uploading the template to send using an arbitrary newslet­ter tool. For more in­for­ma­tion on this, see our overview of the best e-mail marketing tools. 

Explore the available options

Creating an eye-catching, per­son­al­ized e-mail newslet­ter template is certainly no mean feat. Not many people are com­fort­able tackling such a complex coding task – and with good reason. However, thanks to practical tools and a wide range of at­trac­tive sample templates, creating an e-mail newslet­ter can be made simpler. There is always the option of hiring the help of a pro­fes­sion­al web designer who can con­cep­tu­al­ize your company newslet­ter template to exact spec­i­fi­ca­tions, but for those wishing to save costs, take on the challenge them­selves, or even just gain in­spi­ra­tion for design ideas, exploring the many e-mail newslet­ter templates available online is a worth­while endeavor indeed.

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