The best al­ter­na­tives to MailChimp

When it comes to the price, Ge­tRe­sponse is slightly more expensive than its com­peti­tors. In addition, the company doesn’t offer a free starter trial. There is a one-month trial version, but customers are lead straight to the checkout where packages cost between $15 and $1,199 per month.

Emma was founded in 2003 and offers, for example, special deals for non-profit or­ga­ni­za­tions or uni­ver­si­ties. Emma is similar to the com­peti­tors, Ge­tRe­sponse and MailChimp, regarding the range of functions and the program’s operation. The platform focuses on automatic dispatch: the perfect time for sending out the newslet­ter can be de­ter­mined by eval­u­at­ing user behavior. Even beginners can implement pro­fes­sion­al e-mail marketing. It’s es­pe­cial­ly useful to create a lightbox form to install on your website. Visitors can enter their e-mail addresses to receive the newslet­ter. You should, however, take the steep price into con­sid­er­a­tion. The cheapest option starts at $89 per month and increases up to $839 per month. In­di­vid­ual deals can prove even more costly.

The US-based provider, Constant Contact, has been on the market for more than 20 years and is mainly aimed at smaller companies. In addition to sending newslet­ters, this MailChimp al­ter­na­tive offers a lot of learning material for prospec­tive e-mail marketers, although much of it is well-known in­for­ma­tion. The useful features are those that you can use to create a WordPress plugin or a custom app for your Facebook page. This opens up a lot of op­por­tu­ni­ties, es­pe­cial­ly for small busi­ness­es, to receive e-mail addresses from potential customers.

Constant Contact does not offer anything ex­cep­tion­al, but nev­er­the­less, it doesn’t come cheap: for $20 a month you can write to 500 re­cip­i­ents. Other providers have a better price-per­for­mance ratio.

Already more than 200,000 customers use this German al­ter­na­tive to MailChimp. The operation is very intuitive and offers similar features to the com­pe­ti­tion. What’s quite special about Clev­er­Reach is THEA: behind the acronym you’ll find a planning tool for au­tomat­ing newslet­ter dispatch. Like on a drawing board, actions, waiting times, and events can be aligned to create the perfect sequence. Being a member of the CSA (Certified Senders Alliance) means that a global whitelist is guar­an­teed: e-mail providers won’t classify newslet­ters as spam. Just like with MailChimp, the in­tro­duc­tion part is free with Clev­er­Reach. Each user can send 1,000 e-mails to 250 re­cip­i­ents. If you need more, you can upgrade bit by bit. The deluxe packet costs around $5500 and enables you to send 5 million e-mails to more than 75,000 re­cip­i­ents.

The newslet­ter service, Send­In­Blue has been im­press­ing customers with its extremely low prices since it was founded in 2012. The free model allows you to send 9,000 e-mails (with a daily limit of 300) to an unlimited number of re­cip­i­ents – this much isn’t offered by any other provider. The feature for creating SMS newslet­ters is also not found in many MailChimp al­ter­na­tives. This option costs extra, but rather than having a flat rate, the cost depends on the number of SMS you want to send. Send­In­Blue has no other extras, but that’s to be expected at such a low price. Send­In­Blue (just like Clev­er­Reach) also possesses the CSA cer­tifi­cate, which ensures that the carefully prepared newslet­ters are actually sent to the recipient’s inbox.