Integrating a buy-button is the fastest way to increase awareness of your brand on Facebook profitably. When you’ve placed a link you’ll also be able to track and evaluate the user traffic generated from this link. In addition to a button in your own profile, it is also a good idea to link to this button in posts that you choose to publish on your business’ channel.
The Facebook Marketplace offers a platform to discover, buy, and sell items. In Marketplace, you can haggle within the normal framework of the sale. This feature is not to be neglected as it significantly increases the chance of a successful purchase and is something that makes the F-commerce platform so interesting.
However, the interface and structure of a Facebook store is not really the best option for experienced e-commerce businesses. The platform for selling on Facebook is comparatively new, and functions in the same way as Amazon, for example. The platform will display images of a product, as well as videos, and text descriptions and, of course, customer reviews. These reviews, however, can only be submitted on Facebook for the shop itself and not for the individual products, which is a limitation for more advanced e-commerce businesses.