If you want your real estate website to be successful, well thought out content is of the utmost importance. If visitors to your site can easily find the most important information and contact details, then you’ve already completed the first step in sealing a successful business transaction. On the other hand, if a potential customer gets completely lost on your site, you may have already lost their business.
The following pages and content should be part of any real estate website:
- Homepage
- “About me” or “About us” page
- List of services, possibly with description
- Real estate listings
- Section for sellers
- Section for landlords (if relevant)
- Contact page
- Privacy policy
Homepage
As the part of your website that users typically see first, the homepage plays a big part in the success of your site. It serves to inform users about the topic and contents of your website and gives you the chance to highlight important updates. Representative photos and text play an important role in catching visitors’ attention and making an impression. The homepage should also contain the main menu, which helps users navigate your website and get an overview of the other pages.
“About me” or “About us” page
As you’re well aware, trust, reliability, and personal connection are of key importance in the real estate industry. By introducing yourself and/or your team (with text and potentially with photos), you can already start collecting these important plus points with potential clients. This is also a great place to share the founding story and philosophy of your real estate agency. You can place references of successfully brokered deals here or on a separate page.
Services
A well-structured real estate website will make it clear to visitors what kind of services you offer. However, an explicit list of these services is still advisable, especially if you deal in special kinds of properties or offer any other unique skills. This is also a great place to present any additional services you provide, such as home staging, assistance with moving, or investment and financing offers.
Listings
The main reason for creating a real estate website is to present properties. This is also one of the main reasons users will visit your site. Your own website is the perfect place to show listings, since you can stage the properties exactly how you want. You have free range over how many photos you show, which pictures make the cut, and how you describe the properties.