Not having a website nowadays is a huge risk in terms of gaining new customers. People use their cell phones, tablets, and computers to look up services in their area, and this is no different for tradesmen. Having a website as a handyman is therefore an important step for gaining and keeping customers. If customers can view information about your business online, they won’t need to call you to ask about essential information, saving you time and helping them choose your business quickly.
Here’s how the professionals in other industries do it:
Nowadays, it’s almost child’s play to create a handyman website. With just a few clicks and low costs, a tradesman website can be created in no time at all. Our guide gives you the knowledge and step-by-step instructions you need to tackle the online business world – so you can get on with your day-to-day life!
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Matching emailSSL certificate24/7/365 supportThere are several advantages to having your own tradesman website. We’ve highlighted the top ones here:
So, what are we waiting for? Let’s get started!
Due to COVID-19 and its limitations, many companies have switched to the home office in a very short time. For many tradesmen, however, this option does not exist. Even during a pandemic, you and your employees are needed in person, on site. However, both your team and your customers will probably have to comply with certain regulations when working on site. Masking up, keeping your distance, and working in ventilated premises. Use your website to inform customers in advance about how you will deal with the corona crisis and how you’re keeping your customer’s safe. This not only makes work on site easier, but also gives clients additional confidence in your business.
Of course, IONOS would like to support you and your business in any way possible. We have a broad range of online services on offer for you, whether you need to build a website for your handyman enterprise, or need Office365 for daily admin.
The website builder from IONOS
MyWebsite is the turnkey solution for your professional web presence, including a personal consultant!
SSL certificateDomain24/7 supportBuilding a handyman website is actually quite simple in terms of the technology needed. There are many tools available, which mean you don’t have to do a basic course in HTML, CSS, JavaScript, or PHP. Each tool has its clear strengths, but there are also some points to consider so that your core business does not suffer when you take care of the website.
A website builder like IONOS’ website builder provides a foundational design that can be adapted to industry-specific requirements in just a few clicks. These kinds of package often already contain photos that fit the industry well, meaning that effort from your side is minimal.
A content management system (CMS) like WordPress is easy to set up, even for beginners. However, you should have basic knowledge about what a database is and how to communicate with a server. The biggest advantage of a CMS is that the finished website can be maintained by your employees.
An elegant solution including content management system is the WordPress Hosting solution from IONOS.
DIY programming offers the maximum scope for creativity in terms of your own ideas, but also requires the highest effort and knowledge. You might not have the time to learn coding and it isn’t a great idea if it’s just for a one-time application. If you already know how, then you can code your own website right away!
Using a freelance service or hiring an agency will combine flexibility and outsourcing work. However, it can be a costly option. You should only consider this option if you have high demands on your website, which are worth the additional expense.
Do you need a bespoke handyman website? This is also possible with IONOS, with the MyWebsite Design Service, you’ll get support from professionals in programming, design, and text when designing your web presence!
| Advantages | Disadvantages | Difficulty level | Price range | |
|---|---|---|---|---|
| Website builder | Quick and easy to implement, hosting as well as your domain and SSL certificate included in the package, no programming knowledge necessary | Not so much individualization, hardly any technical control | Easy to medium | Medium |
| Content management system | Often open source, hardly any HTML or CSS knowledge required, limited individual customization | Hosting as well as domain and SSL certificate have to be added in addition | Medium to hard | Low/medium |
| DIY programming | No design costs, complete individual adjustments, everything from one source | Hosting as well as domain and SSL certificate must be booked additionally, requires a lot of programming experience | Hard | Low |
| Web design service | Quick implementation, usually with hosting as well as domain and SSL certificate, work together with experts, completely customizable | Relatively expensive, late changes are only possible to a limited extent and are also very expensive. | Easy | High |
Take a look at our CMS comparison and our article on creating a WordPress website if you want to learn more. It may help simplify your decision.
A top priority for customer acquisition is trust. Everything on your page should display who you are as a business, and help customers get to know you. To help things along, these are ideal sub-sections to include on your website:
A welcoming homepage will create a good impression on potential customers. Unless you’ve already met your clients face-to-face, this will be their first impression of you. This is definitely the case with new customers. A good summary can catch a client’s interest. Everyone should be able to see what your business is all about and which services you offer.
In many trades there are emergency services or 24-hour services, e.g. in the sanitary and electrical trades or with locksmiths and glaziers. This information also belongs on your homepage so that people seeking help in an emergency do not have to search for a long time to get help. An additional button with a telephone number makes it possible to call your business directly via the homepage.
On this page, the history of your company comes into play. Many tradesman enterprises have long traditions or were founded in order to close a regional market gap with a service or to offer something completely new. You should tell your story well: short, concise, and credible are words to keep in mind.
Introduce yourself and your employees, preferably with photos. If your potential customers then see a face, you’ll seem more familiar and trustworthy.
Photos of employees are considered personal data. As a rule, the employee's consent is required
On the “About us” page, additional qualifications, certificates obtained, or awards from trade associations may also be listed to round off the image of your enterprise. Some certifications are also mandatory for certain industries, and these should be displayed here.
This part of the website should include a detailed description of all the services you provide. Formulate necessary technical explanations in a generally understandable way – jargon can be intimidating!
Some industries have online planning tools and cost calculators for potential clients, for planning a bathroom, for example, and calculating the approximate costs for this.
Perhaps you rely on current customers to recommend you to their friends, but that shouldn’t stop you including some references on your website, too. This way, even people form outside of your current customer “bubble” will be sold on your services!
Whether or not you set up a blog depends mainly on whether it is appropriate for your trade, and also if you’re up for running one. If you like to tell stories, tools such as an online diary are useful building blocks to create a sense of familiarity between you and your customers, as well as a way for them to see what you do.
The situation is similar with social media platforms. Offer links to your Facebook, Instagram, or Google accounts – and maintain these accounts. This is another great way to reach customers and to gain their trust by showing them who you are!
The contact form is really important for a tradesman website. It allows customers to communicate directly with you. If you offer several services or service topics, a drop-down list is a good solution. Also place your telephone number on the contact page, possibly with a call-to-action button like “Call now!” Your postal address should not be missing either – not least because potential clients will know exactly where to find your company.
An imprint and privacy policy are important elements for every commercial website, and therefore also for every tradesman. A well formulated privacy policy will help demonstrate that your business is professional, and cares about customer rights. Depending on your trade, you may also have to include information about your right to do the work that you do, so make sure you’re savvy on the legal requirements of presenting your trade online.
We will now show you the steps you need to take to create your tradesman homepage. Proceed as follows:
You’ll be familiar with domains even if the word itself doesn’t mean that much. A domain is the Internet address you use for your website: www.tradesman-smith.com. It can help to use your name, type of trade, and location in your domain – but don’t make it too long, either! Your clients will know what you do and where you are located if you pick the right name for your domain.
Registering a domain is easily accomplished with IONOS, too.
When choosing the design of your handyman website, the first guide is your own taste. You yourself should be satisfied with the look of your website and feel represented in it. We have compiled some specialized advice in separate guides, including information on creating a one pager, user-centered design, and human-centered design
As a user of IONOS MyWebsite, you can choose from a huge selection of industry-specific design templates. There are lots to choose from, but we even have tradesman specific design templates!
However you choose to design your tradesman website, ensure that it is optimized for mobile and desktop browsers!
After the technical framework of the website has been set up for your tradesman website, the individual pages need to be filled with unique content. Beginning with your homepage, and then all the sub-pages mentioned, you can add text and images. If necessary, videos can be a useful addition, or in special cases, audio files. If you do not have your own image or video material available, there are various providers, but this can also mean additional costs. Let traditional tools speak for your business, show off completed projects, and give satisfied customers a voice!
Thorough documentation makes work easier for all those involved in the website project. If a webmaster unexpectedly fails, you will not be left empty-handed. Always keep access data for any online presences extra secured!
After your website goes live, you can optimize it so it will be found easily. Having a website has a lot of advantages, but it does require some extra work. Making your website well known is a task in itself. Try and get your website out there as much as you can, for example by way of company cars, uniforms, business cards, and local ads. Asking your local community to promote your business’ website can get things off to a good start. To become regionally better known, being listed in regional directories is very useful. For this purpose, IONOS has developed the tool List Local to help get your website listed in lots of directories.
When posting new images or adding links, think of alt texts and title tags. Include important keywords from within your industry in headlines. We’ve got a dedicated guide on making your company better known on a regional level, called our local SEO guide.
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It’s useful to determine the costs for creating a website in advance. The more technically demanding a website is, the higher its creation and maintenance costs will be. However, there are many other factors to consider when you want to know how much you really need to invest for creating a website. Using our typology, you can create a realistic estimate for the cost of your website.
Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalization itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits that digitalization brings to businesses.
In the creative industries of artistry and craftsmanship, a high degree of creativity and initiative is also required in terms of marketing and sales – the competition is fierce and, as we all know, doesn’t sleep. An attractive but also cost-effective solution, social commerce allows you to not only market your product, but also to sell it directly. But how does it work on Facebook and Instagram?
Is an artist website a must? Yes, it definitely is – if you want your art to keep up with the competition. To create an artist website, a sense of proportion and care in the selection and presentation of content is required. No matter how you choose to create your artist’s website – it requires some prior consideration of your own interests, of your portfolio, and of your budget.
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