Having your own website brings key benefits for coaches of all kinds. We have summarized the most important points here:
- A coaching website serves as a digital business card
Your website contains the most important information about your work as a coach. It is indexed by search engines so that you can be found in searches. The address of your website can be used on print material and in social networks.
- Inbound leads and customers are generated via the website
Interested people will find your website and get in touch with you, which results in business deals and satisfied customers that recommend your services to others. The practical thing about it: as soon as the website is up and running, this process is continuous.
- You can gain subscribers for your own newsletter
Even in the age of social media, mailing lists are among the best marketing channels. If your site includes unique content, for example a blog, interested clients can sign up for the newsletter. This way, you can directly address a base of potential customers to announce new offers, for example.
- You can promote and sell information products via the coaching website.
In addition to personal coaching services, information products are also a good idea. Products such as a video course or a PDF brochure are created once and then shared on a long-term basis. This opens up a passive source of income. Furthermore, it allows the coach to generate income beyond their limited working time.