Even in the age of Facebook, Twitter, etc. newsletters are still an effective tool for sharing current information with customers and followers. Newsletters and e-mail marketing form an important component of online marketing campaigns, and help to retain customers in the long-term. However, before they can receive the newsletter service, customers must first register a valid e-mail address. To help with this, there are many useful WordPress plugins that include registration forms for newsletters. Some of these WordPress newsletter plugins also provide the opportunity to create and manage newsletters, should users prefer not to use separate software or an external service.
WordPress is a very popular content management system, above all for the vast choice of different plugins available. This trend continues when it comes to WordPress subscription plugins for newsletters. The official WordPress website offers over 500 different extensions for adding newsletter functions. In order to simplify the decision-making process, we’ve compiled a selection criteria for the most popular options available:
Below is a collection of popular WordPress newsletter plugins. Some are fully-functioning, independent plugins, while others connect WordPress to an external newsletter service.
Chimpy links the e-mail marketing system MailChimp to WordPress. This allows users to send up to 12,000 e-mail newsletters to 2,000 subscribers for free each month. In order to integrate the newsletter service into WordPress via Chimpy, it’s necessary to first acquire a MailChimp API key (obtained when registering) and then enter it into the plugin. Chimpy enables you to add several sign-up boxes with different settings and positions inside of one WordPress project. One useful option allows site visitors to hide the forms, which is particularly recommended for pop-up registration boxes. Lastly, the plugin allows you to easily synchronize all contact details for your existing WordPress users with MailChimp. Chimpy requires WordPress version 3.5 or higher.
MailPoet Newsletters offers users the complete WordPress newsletter package. MailPoet features both a free version and various premium versions, catered to bloggers, freelancers, and agencies. The free version allows unlimited e-mails to up to 2,000 recipients. The newsletter editor features over 50 templates to choose from, and a simple drag-and-drop tool for building newsletters from scratch. It is also easy to import and export an existing user e-mail list in CSV-file format. Additionally, MailPoet provides detailed information about how many subscribers open newsletters and click on the featured links. MailPoet’s WordPress newsletter plugin requires version 3.3 or higher.
Like Chimpy, CleverReach Newsletter is a plugin that operates as the middleman between WordPress and an external service. Connecting this software to WordPress requires an API key that is issued upon registration of a CleverReach account. You will receive confirmation after the software has been successfully integrated and will be able to configure the newsletter sign-up box easily in the admin section. The free version of CleverReach Newsletter allows you to send 1,000 e-mails to a maximum of 250 recipients. For larger readerships (CleverReach can facilitate up to 100,000 recipients), a monthly subscription is available. The plugin requires WordPress version 3.9 or higher.
The Newsletter Plugin provides all the necessary functions for building and operating a WordPress newsletter. All you have to do is download the tool, open it in the WordPress plugin folder and activate the new plugin in WordPress (version 3.4 or higher). The free version contains a visual design editor for your e-mail newsletter and allows you to send unlimited e-mails to an unlimited readership. Premium packages, tailored to both bloggers and agencies, are also available. This WordPress newsletter plugin offers prioritized support for premium account holders as well as access to further extensions, such as detailed statistics about recipient responses, and a pop-up tool.
The WordPress Newsletter Plug-in MyMail also works without an additional newsletter tool. In the typical WordPress manner, campaigns can be created with pre-existing templates. These templates can also be modified just as easily as creating a blog entry. Newsletters are optimized for mobile devices and can be automatically sent to recipients. This enables you to set an exact time for delivery or to coordinate the e-mail newsletter with the release of a new WordPress entry. MyMail imports existing WordPress user entries; alternatively, it’s possible to import a recipient list as a CSV file. MyMail requires WordPress 3.5 or higher and a subscription charge for each website.
| Chimpy & MailChimp | MailPoet Newsletters | CleverReach Newsletter & CleverReach | ||||
| Free | Premium | Free | Premium | Free | Premium | |
| Autonomous Plugin | no | no | yes | yes | no | no |
| WordPress Version | 3.5 | 3.5 | 3.3 | 3.3 | 4.0 | 4.0 |
| No. of recipients | 2,000 | 2,000 | 2,000 | unlimited | 250 | 100,000 |
| No. of e-mails (per month) | 12,000 | unlimited | no | no | 1,000 | unlimited |
| Syncing of WordPress contacts | yes | yes | no | no | yes | yes |
| Statistics on opening rate | yes | yes | yes | yes | yes | yes |
| Statistics on click rate | yes | yes | no | yes | yes | yes |
| Bounce Management | yes | yes | no | yes | yes | yes |
| Templates | yes | yes | yes | yes | yes | yes |
| Automated newsletter | no | yes | yes | yes | no | yes |
| Scheduled release | no | yes | yes | yes | no | no |
| Mobile device optimization | yes | yes | yes | yes | yes | yes |
| The Newsletter Plugin | MyMail | |||
| Free | Premium | Free | Premium | |
| Autonomous Plugin | yes | yes | yes | yes |
| WordPress Version | 3.4 | 3.4 | 3.5 | 3.5 |
| No. of recipients | unlimited | unlimited | unlimited | unlimited |
| No. of e-mails (per month) | unlimited | unlimited | no | no |
| Syncing of WordPress contacts | yes | yes | yes | yes |
| Statistics on opening rate | no | yes | yes | yes |
| Statistics on click rate | no | yes | yes | yes |
| Bounce Management | no | no | yes | yes |
| Templates | yes | yes | yes | yes |
| Automated newsletter | no | yes | yes | yes |
| Scheduled release | no | yes | yes | yes |
| Mobile device optimization | no | no | yes | yes |
WordPress is among the most frequently used content management systems for blogs, forums and other online publishing platforms. With one million users its popularity means that it is also a hive for criminal activity with hackers scanning websites for possible weak areas. The only way to prevent hackers from gaining back door access is by taking adequate safety precautions.
As an operator of an internet site, you will, of course, be interested in tailoring your website to the needs of your users in as much detail as possible. To be able to do this, it’s helpful to find out as much as you can about the behavior of your visitors. Web analytics programs make this possible. Many people have only heard of Google Analytics and don’t know about the advantages that other web...
If you’ve invested lots of time and effort into your WordPress project, you definitely need an adequate backup solution. Otherwise, you run the risk of losing important data through a database or system failure, which may not be retrievable. Which WordPress plugins are available for helping you back up your project?
Building a comprehensive e-mail list is the key to a successful e-mail marketing campaign. There are already various providers online that sell countless lists of e-mail addresses. It’s not advisable to purchase these ready-made lists, but you can find out which methods are recommended in our guide.
MailChimp and WordPress can be combined effectively. With the help of a plugin, you can integrate the registration form for newsletter campaigns directly on your WordPress website – no programming needed. We explain, step-by-step, how to connect MailChimp and WordPress and how to create a registration form.
Provide powerful and reliable service to your clients with a web hosting package from IONOS.
