The online service, MailChimp, lets you easily design newsletters, create e-mail marketing campaigns and measure how successful they are. The tool is also well known as the free version already offers many useful features – especially for small and medium-sized businesses. With the free version, however, you are limited in the number of newsletter subscribers and the number of mails you can send per month. In addition, there’s also a reference to MailChimp in the e-mails that you will have to put up with.
The service is especially popular because of its ease-of-use; even beginners are able to get to grips with the program it next to no time. You can quickly implement the following actions using the software:
- Designing newsletters: MailChimp provides numerous templates so that you can design your e-mails and newsletters exactly as you wish. However, it’s not a problem if you want to deviate from the templates. Elements such as images or text boxes can be accommodated or changed in the layout.
- Planning campaigns: Newsletter campaigns can be started right on time via MailChimp. In addition, the e-mail service offers ready-made automation scenarios: follow-up e-mails after a purchase has been made, reminders to renew membership, or simply a welcome message.
- Managing subscribers: Your newsletter subscribers are organized in lists. This makes it easier for you to plan your campaigns better and reach the correct recipients more easily.
- Creating registration forms: Before you can organize subscribers in lists, they first need to sign up for your newsletters. MailChimp helps you to set up a registration form for your website or social media.
- Personalizing content: So that the recipients don’t consider your e-mails as spam, it makes sense to personalize them. When you store the recipients’ names and genders on MailChimp, the recipient will automatically receive the correct title when addressed thanks to a placeholder.
- Performing A/B tests: In order to find out which methods and content you can reach your recipients with, MailChimp enables you to carry out an A/B test. This means you can check regularly what is well-received by your subscribers and what isn’t.
- Monitoring success: With analyses and statistics, you can measure and monitor how successful your campaigns are with MailChimp.