Speaking of hashtags, they’re vital if you want your posts to be found by Instagram’s algorithm. Add hashtags to your posts to make it easier for users to find it. But beware that less is more. Instagram recommends three to five hashtags per post. In some instances, it’s a good idea to stick to a standard hashtag for potential followers to find you faster. Changing up your hashtags also has advantages. The wider the spectrum of hashtags used, the broader the potential audience you can reach.
It is important that you adapt your hashtags to fit in with current trends. For this to be effective, it helps if you use Instagram yourself and can look at which hashtags well-known influencers with a large reach are currently using. Being aware of other internet trends like various challenges can also be worthwhile. National or international days for strange or funny things are also popular as hashtags, and it’s easy to find out which dates they fall on with just a quick internet search. An idea could be to present your followers with a smoothie recipe for International Fruit Day on the first of July.
If you are not sure which hashtags match your post, you can use hashtag generators like the one from Sistrix to obtain popular and suitable Instagram hashtags.
If you prefer clean posts, you can add your hashtags as a comment underneath your posts and hide them. This way, followers only see a hashtag once they click “Show all comments”.