Instagram

Measuring success: Instagram statistics & analysis tools

Instagram for business – part 3: measuring success

Monitoring success is an indispensable part of advertising, and social media marketing with Instagram is no different. But there is still quite a bit of uncertainty with this social network, where everything revolves around having the perfect picture. In reality, many businesses have no idea how successful their campaigns are. The potential for optimization often goes untouched, and the followers...

Your guide to becoming a social media influencer

How to become an influencer

Influencers are modern, digital trendsetts whose YouTube videos and Instagram posts are viewed, shared, and liked millons of times. These people are icons to their fans, and have a considerable influence over their consumer behavior. Influencer marketing relies on this as an effective form of advertising and makes it a lucrative profession. However, the path to becoming a social media influencer...

How to get more Instagram followers

How to get Instagram followers – our top tips

Facebook’s subsidiary Instagram is growing in interest for companies. Considering it now has over 500 million registered users worldwide, it’s not hard to see why. Instagram gives the general public a unique look into the lives of their favorite celebrities: you too can offer users a chance to get closer to your business, by uploading original photos, graphics, and video clips. So how do you get...

Pinterest vs. Instagram: a comparison

Pinterest and Instagram: comparing two image-sharing networks

The success of the image-sharing networks, Pinterest and Instagram, shows the significant marketing potential of social media. Since their launch in 2010, the two platforms have established themselves as big players in the American market and worldwide. However, business owners considering these platforms for marketing campaigns should be aware of their differences in order to assess whether they...

What is Instagram Reels?

Instagram Reels: video clips a la TikTok

Instagram Reels is Instagram’s new video feature. Much like Chinese app TikTok, Reels lets users create and share short video clips with added background music. But what exactly is Instagram Reels and what are the differences to TikTok? We’ll show you what the new feature can do.

Joy of Missing Out

JOMO: The mindful countertrend to FOMO

JOMO (joy of missing out) is the antithesis of FOMO (fear of missing out). Younger people especially are discovering the joy of missing out for themselves. They’re enjoying the moment, instead of chasing after trendy events and comparing themselves to others on social media. JOMO is a response to the increasing levels of stress associated with the modern world of work and social pressures.

Social commerce

Social commerce – using social media to increase sales

Social commerce connects online stores with social media networks to improve sales. In this way, small and medium-sized businesses can expand their customer base and boost revenue. But in order to employ social commerce effectively and develop a long-term strategy, retailers must understand its peculiarities.

Deleting Instagram account

How to delete your Instagram account

An Instagram account only takes a few seconds to set up and can be deleted just as quickly – provided you know how. The function to delete the Instagram account is not so easy to find. We show you how to permanently remove all your images and videos from the web as well as social signs and comments on your content. Alternatively, Instagram also offers the option to temporarily disable your...

Instagram alternatives

The best Instagram alternatives: Social networks for hobby photographers

Instagram alternatives don’t have it easy: Ello’s hype, for example, has faded, and Pixlr is a photo editing app at best. A “real” alternative to Instagram should have its own community and, like the market leader, should be available free of charge for Android and iOS and as a web application. We’ve picked the best ones for you.

Hashtags

The most popular hashtags: extend your reach

Hashtags – keywords for social media posts – bundle content together and enable internet users to take part in public discussions with their own posts on various topics. Hashtags are relevant when it comes to social media marketing. By adding keywords to posts, it enables you to specifically address interest groups. We will tell you what to consider when selecting and using hashtags and will...


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