The best logo size will depend on the digital platform in question or where the logo is being printed. Keep reading to find out every­thing you need to know about logo di­men­sions, logo res­o­lu­tion and standard logo sizes.

Why is logo size important?

Your logo makes a statement about your brand and your corporate identity. While the oldest modern logo — that of Coca Cola — mainly appeared on bottles and bill­boards, today’s logos need to be suitable for a variety of media and image sizes. That includes your own website and social media as well as print formats such as business cards, posters and flyers.

Are you creating a logo and wondering what makes for a good logo? It’s not just about design and color. A good logo also needs to be designed so that it can take different di­men­sions and positions. That way it will be easily rec­og­niz­able wherever it appears.

Tip

Want to create your own pro­fes­sion­al logo in a size of your choice in just a few steps? Use IONOS’s free Logo Maker.

What are the basics of logo sizing?

To get the best logo size for your purposes, you’ll need to take the following pa­ra­me­ters into con­sid­er­a­tion:

  • Di­men­sions: For digital media, your logo’s di­men­sions will be in pixels. For print media, logo di­men­sions are given in mil­lime­ters or inches.
  • Res­o­lu­tion: Your logo’s res­o­lu­tion or image quality is indicated in ppi (pixels per inch). If a file is going to print, it should have a res­o­lu­tion of 300 ppi. You should also think about what di­men­sions the logo is being printed in.
  • File size: The di­men­sions and res­o­lu­tion of your logo will determine how big the file that contains it is. The bigger and higher-res­o­lu­tion the image is, the bigger the file. The com­pres­sion prop­er­ties of the logo’s file format will also play a role in the file size. For digital media, try to choose an image format that uses as little memory as possible.
Tip

Read our article to find out how to compress images using free tools.

Put into practice, you should think about the following when choosing your logo’s size:

  • Uniform, cross-platform di­men­sions: Whether your logo is hor­i­zon­tal, vertical or square, its ori­en­ta­tion and di­men­sions should remain con­sis­tent and har­mo­nious. This will help your logo be rec­og­niz­able.
  • Correct file types: Your logo will need to be saved in a different file format depending on whether it will be used digitally or in print. SVG, PDF, PNG and JPG are all good choices for digital media, and EPS, PDF and JPG all work for print.
  • Flexible zooming in and out: If you want to be able to change the scale of a logo or reformat it without losing out on quality, you’ll want to opt for a vector file type like SVG, PDF or EPS. Whether the file gets enlarged as a poster or made smaller on a business card, vector files ensure the res­o­lu­tion stays the same.
  • Less is more: A logo should focus on the es­sen­tials rather than being cluttered with details. That way you can ensure that it looks good in any size and can adapt to its sur­round­ings.
  • Better too big than too small: Choose an ap­pro­pri­ate res­o­lu­tion for your logo from the start. Logos that are too small are difficult to make larger without sac­ri­fic­ing on quality and sharpness.

What are the best logo sizes for websites?

Your logo should always appear on your company or brand’s website. It welcomes visitors and fosters brand recog­ni­tion. It will usually appear at the top of the nav­i­ga­tion menu and as a favicon in the browser tab. As always, con­sis­tent corporate design with a har­mo­nious color palette and balanced com­po­si­tion is essential. The logo should fit in with the rest of the site and be easy to recognize and read in any size.

The actual size will depend on where and how you integrate the logo on your site. Here are some standard logo sizes in pixels based on intended use:

Layout Size
Vertical ori­en­ta­tion (Desktop) 160 x 160 pixels
Hor­i­zon­tal ori­en­ta­tion (Mobile) 250 x 250 pixels
350 x 75 pixels
400 x 100 pixels
Full Banner 468 x 60 pixels
Tip

If you create a style guide for your website, include some rules for the use of your logo.

Logo sizes for favicons

If you want to use your logo to add a favicon to your site, consider the following logo di­men­sions:

Use Size
Browser (small) 16 x 16 pixels
Browser (big) 32 x 32 pixels
Google 48 x 48 pixels

If your logo is hor­i­zon­tal­ly or ver­ti­cal­ly oriented, you’ll need to pay extra attention to the square di­men­sions for favicons.

Tip

Favicons make your website more rec­og­niz­able. Use IONOS’s Favicon Generator to create your favicon for free.

Logo sizes for apps

Apps use smaller di­men­sions than desktop displays. Here are some standard logo sizes in pixels in the context of app design:

Operating System Size
Android 192 x 192 pixels
Windows 62 x 62 pixels
iPad 152 x 152 pixels
iPhone 6S or higher 180 x 180 pixels
120 x 120 pixels (Spotlight Search)
87 x 87 pixels (Settings)

Note here as well that all di­men­sions are square.

Logo sizes for email sig­na­tures

If you are creating an email signature, you should include your logo in it. It’s important that you choose a small size, because the larger the size , the longer it will take to load. Here are some standard logo sizes for email sig­na­tures:

Use Size
Images and banners 300 to max. 500 pixels x 70 to max. 190 pixels

You can find more tips on how to optimize your email signature in our article on the topic.

What are the best logo sizes for social media?

When it comes to your own website you can decide how big your logo will appear. But on social media, there are pre­de­ter­mined rules about that. How good your logo looks on Facebook, Instagram and LinkedIn will depend on the preset image sizes for different areas of the sites. Logo di­men­sions vary by platform. We’ve assembled some of the most important logo sizes in pixels for social media.

Logo sizes on Facebook

Type Size
Profile picture on business page 180 x 180 pixels
Cover photo (with logo) 820 x 310 or 312 pixels
Photos shared on timeline (with logo) 1200 x 628 or 630 pixels
Links 1200 x 628 pixels

Best file type: PNG

Note

Profile photos on Facebook are shown on desktop in 170 x 170 pixels and on a smart­phone in 128 x 128 pixels. Keep that in mind when choosing your logo res­o­lu­tion. You’ll find more in­for­ma­tion on Facebook image sizes in our digital guide.

Logo sizes on Instagram

Type Size
Profile picture on business page 110 x 110 pixels
Thumbnail 161 x 161 pixels
Hor­i­zon­tal photo 1080 x 566 pixels
Square photo 1080 x 1080 pixels
Vertical image 1080 x 1350 pixels

Best file type: JPEG

Note

Instagram profile photos appear as circles. You might need to adjust the image file with your logo to ensure that it is fully visible. In addition, Instagram converts all photos you upload into JPEGs to save space. So, to avoid a downgrade in image quality, you should plan to save your Instagram photos in high res­o­lu­tion. Learn more about Instagram image sizes and video formats in our digital guide.

Logo sizes on LinkedIn

Type Size
Profile picture for business/career page 400 x 400 pixels
Cover photo 1128 x 191 pixels
Back­ground image (with logo) 1584 x 396 pixels
Main image (with logo) 1128 x 376 pixels

Best file types: JPEG, PNG, GIF

Logo sizes on Twitter

Type Size
Profile picture 400 x 400 pixels
Cover photo 1500 x 500 pixels
Shared photos Min. 440 x 220 pixels
max. 1024 x 512 pixels

Logo sizes on YouTube

Type Size
Profile picture 800 x 800 pixels
Thumbnail 1280 x 720 pixels
Back­ground/cover 2560 x 1440 pixels

Logo sizes on TikTok

Type Size
Profile picture Min. 20 x 20 pixels

Best file types: JPG or PNG

Logo sizes on Pinterest

Type Size
Profile picture 165 x 165 pixels
Board 222 x 150 pixels

Best file type: JPG or PNG

Logo sizes on Google business profiles

Type Size
Profile picture 720 x 720 pixels (Res­o­lu­tion min. 250 x 250 pixels)

Best file type: JPG or PNG

Note

If you want to place ads on any of the above platforms, there might be other re­quire­ments for for­mat­ting.

What are the best logo sizes for print?

You can print your logo on all kinds of objects and surfaces for increased exposure — t-shirts, coffee mugs, bags and business cards are just a few options.

Your logo’s di­men­sions will depend on whether and how your logo will interact with other elements. A res­o­lu­tion around 300 ppi is rec­om­mend­ed, though that will depend on the di­men­sions of the image as a whole. Here are some examples to give you an idea of the relevant di­men­sions:

Object Size
Business cards 85 x 55 mm (Total size, standard)
Mugs (11 oz) 230 x 90 mm
Hats Approx. 3-3.5 inches wide
T-Shirts max. 12 x 14 inches or 14 x 15 inches (print area)
5 x 2.5 inches or 4 x 5.5 inches (breast pocket)
Let­ter­head 8.5 x 11 inches (US letter)
Envelope 9.5 x 4.125 inches (Standard com­mer­cial)
Tote bags 15 x 16 inches

Your logo should also appear on flyers, brochures and bill­boards. The best logo size for these formats will depend on the layout as a whole and on the print substrate size. Ask your printer for advice on di­men­sions and res­o­lu­tions.

Tip

Get in­spi­ra­tion for your logo color from our article on the topic!

Summary

The bigger the selection of digital platforms and print media gets, the more important an adaptable logo size is! That’s es­pe­cial­ly true when it comes to mul­ti­chan­nel marketing and om­nichan­nel marketing. If you already have these varying re­quire­ments in mind when designing your logo, you’ll ensure that it always looks its best, no matter where it appears.

Go to Main Menu