Build a landing page and increase your conversions

Q: What is a landing page?

A landing page is a website that aims to turn curious visitors into regular customers. The plan is to achieve conversions by encouraging visitors to purchase or download products or services. This means a landing page’s design should be concise, thematically defined, and include a call to action.

Q: What does a landing page consist of?

The basic structure of a landing page starts with the right headline, followed by a visually appealing hero shot (and additional images) and a meaningful advertising text. Reviews from satisfied customers and any other reviews of a positive nature should also be displayed. The most important component of a landing page, however, is the call to action, or CTA. A CTA encourages the visitor to complete an action such as buying a product. You can find various landing page examples on the internet if you need a little inspiration.

Q: How do I build a landing page?

There are three ways to create your own landing page: Website builder The simplest approach is to use a website or landing page builder with a choice of templates. Pick out a suitable landing page template and design the landing page according to the six steps above . Content Management System (CMS) Another option is to use a content management system like WordPress. Choose from a variety of themes and benefit from a wide range of additional functions that can be added using plugins. Integrating a store is also a great way to sell online. eCommerce platforms Last but not least, eCommerce platforms that let you create your own online store can also be used as landing page creators. This usually works via a plugin or the backend.

Learn how to create a professional landing page easily to turn visitors into customers with IONOS. Plans include everything you need for a great landing page.

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The most important features of a landing page

A landing page serves two purposes. It encourages users to take action and generates leads. To achieve these goals, the page has to look appealing, offer interesting content and be well-structured through:

Web design — make your landing page visually appealing and user-friendly
Mobile-friendliness — ensure your page is properly displayed on any device
Call to action — incorporate a button and/or contact form to encourage an action
Social share button — increase your site’s visibility on social media
Tracking tools — monitor and optimize your site’s web performance
Email marketing software — simplify your work process with automatic lead capture
A/B testing — compare a minimum of two website versions to build the best possible landing page

6 steps to building a successful landing page

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Choose a memorable headline

The headline is the first thing users see when they visit your landing page, which is why it should be as interesting as possible so that users are encouraged to read on.

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Embed images for better look

Optimize the look of your landing page using visual elements like photos and illustrations. Images add added value to content and often express more than plain text can.

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Highlight what makes you remarkable

Once you’ve made a good first impression with your landing page, point out what makes your product or service stand out from the competition.

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Add positive customer reviews

Good feedback from satisfied customers should be integrated directly on your landing page. Positive reviews and five-star ratings are a great way to show customer satisfaction.

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Get to the point with content

When filling your landing page with content, keep the texts short but informative. Long blocks of text impair readability, especially on mobile devices. Bullet points break up the text.

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Encourage visitors with a CTA

Finally, all your landing page needs is an eye-catching call-to-action button or something similar to prompt users to take action — from purchasing a product to submitting their data.

Find the right landing page design

Optimize while building your landing page to make the design fit your needs. Save time and effort with a customizable template form and use any one of our great tools to perfect your website.

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Responsive design

All the storage you need

24/7 support

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Starter

An intuitive editor for beginners who want to get online quickly

6 months $6/month then $12/month

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From idea to website in record time with our AI Website Builder

Intuitive website editing with simple design options

Includes 10 GB webspace & 10 pages

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The perfect combo of a powerful editor and SEO Optimization Tool

6 months $10/month then $28/month

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Website Design Service S

Ideal for a straightforward website with minimal edits

Only $40/month Setup $199

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Design consultation and a website with 3 customized pages

Website Design Service L

The best choice if you want a large website with frequent edits

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Only $70/month

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Website Design Service contract details

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12 months / Contract renews for one month

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Monthly

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Cancel anytime after the initial term.

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Website builder comparison

Usage
	Starter	Plus	Pro
	Continue Continue	Continue Continue	Continue Continue
Now	6 months $6/month	6 months $1/month	6 months $10/month
Regular price	$12/month	$18/month	$28/month
Who it's for	MyWebsite Now Starter is perfect for beginners and anyone looking to get online quickly. Simply choose from the existing templates, add your own content, and customize the layout and colors for your needs.	MyWebsite Now Plus is great for more creative freedom and online bookable services. Customize how your texts, images, and videos are shown on your website and grow your business with online bookings.	Pro includes all the perks of Plus but with the added bonus of an SEO Optimization Tool to help you rise through the ranks of Google.
Website basics
Webspace	10 GB	50 GB	Unlimited
Webpages	10	200	Unlimited
1 year free domain Free domain for 1 year when selected with initial order.	1	1	1
Professional email Promote your website and brand with an email address matching your domain (e.g. yourname@yourdomain.com).	1	1	1
Email Inbox storage You can add mailboxes and extra storage to your package at any time.	2 GB	12 GB	50 GB
Wildcard SSL certificate An SSL certificate encrypts data transmitted to and from your website. It also improves your Google ranking.
Statistics and analytics			SiteAnalytics Plus
Tips via email Get helpful emails with website builder tips after purchasing your product.
GDPR-compliant Your website has a optional cookie notice built in, which is required if your website is accessed by visitors from the EU.
Ad-free
24/7 Multi channel support Get support in your native languages over email, chat, phone, and social media.
IONOS Personal Consultant Get advice from your personal consultant on topic that matter most for you personally and your IONOS products.
Website design & content
AI Website Builder Summarize your needs briefly, and our AI Website Builder will create your customizable website around it.
AI Text Generator & AI Text Improver Instant text generation within seconds, tailored to your input. Each auto-generated text is unique and editable.	–
High-quality professional templates Start with one of our multiple templates and put your personal style on top if it.
Pre-designed color schemes and sections Professional pages designed with colors and fonts that are rich in contrast.
Pre-designed sections and layouts Build your website fast and easy with pre-defined sections, making adding text and images simple.
Flexibility to add and re-arrange elements in sections Add and arrange every element in your sections with an easy-to-use grid and snap feature.	–
Over 17,000 royalty-free images Use our industry focused image pool to highlight your business.
AI Image Generator Our AI Image Generator crafts creative visuals aligned with your brand image and ensures a consistent visual identity, all based on your specifications.	–
Social media integration Link your Social Media profiles within your website.
Contact form Add a contact form to your website to get emailed whenever a visitor reaches out.
Optimized for all mobile devices Responsive design displays your website perfectly on all devices including PCs, tablets, and smartphones.
Photo galleries Present your images in an artistic and professional way with photo galleries.
Automatic image optimization Images resized and optimized for all devices including PCs, tablets, and smartphones.
Adjustable design styles If our pre-defined color schemes are not for you. Create your own style for your website.
SEO ready Get found in search engines faster with Google PageSpeed optimization. Customize headlines, meta descriptions, title tags, and more with an SEO-ready design.
AI SEO Text Generator Instantly generate page titles and descriptions for improved Google and other search engine discoverability using our AI SEO Text Generator.	–
Online marketing
Project guidance dashboard The Project Guidance Dashboard gives you an overview of your project. With just one click you can reach all your options.
Online booking tool Receive and manage appointment bookings quickly through your website, anytime.	–
Competitor tracking Stay up to date with your competition. Get instant alerts about your competitors Google ranking, reviews, and social media activity.
rankingCoach Essential rankingCoach evaluates your website's SEO status and offers clear step-by-step guidance for enhancing your Google and search engine rankings.	–	–
Success advisor Our recommendations help you get your website online quicker without technical knowledge.
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