1) Acquisition phase
During the initial phase, you’re dealing with potential customers. They’re researching certain products, comparing providers, offers, or models, and could also delay their purchase if they’re having doubts. At this stage it’s important to make your store stand out and catch the customer’s attention by employing classic marketing measures, for example:
- Search engine optimization
- Advertisements
- Affiliate programs
- Competitions
With a stylish design, high quality product images and descriptions as well as providing reviews from customers or certificate authorities (CA), you will ultimately win the customer’s trust. Additional questions on topics such as data protection, ordering processes, delivery processes as well as the payment method should be provided to increase the chances of a purchase. You should regularly analyze the bounce rate and exactly when the customer leaves the site so that you can work out which areas need improvement.