AdWords

The evolution of Google search results: 1998 to
Google search results: the evolution of the SERPs
  • Search engine marketing

Google has more or less shaped the way that we search for things online. The undisputed market leader among search engines has consistently found new features and functions to simplify and speed up the methods we use to find web pages and information on the internet. Since the foundation of the Google search back in 1998, Larry Page and Sergey Brin’s internet giant has consistently kept things...

Google search results: the evolution of the SERPs
AdWords optimization: the best tricks
AdWords optimization – how to perfect your Google AdWords campaign
  • Search engine marketing

The success of a Google AdWords campaign doesn’t rest solely on the size of a budget. There are plenty of tools and tricks to help you achieve promising results with a relatively low click cost, provided you take the time to maintain your campaign regularly. Read on to find out just how you can implement your own AdWords optimization.

AdWords optimization – how to perfect your Google AdWords campaign
Ads.txt
Ads.txt: what’s the function of the file?
  • Online sales

Ads.txt is meant to help fight a scam in programmatic buying: the scam of domain spoofing. The underlying concept is as simple as it is efficient: publishers are given more control over who can trade their ad space, and control this via a simple text file. We explain what this file is all about, how you can easily create an ads.txt file yourself, and how you can make sure that it’s working as...

Ads.txt: what’s the function of the file?
Google AdWords alternatives
Google AdWords alternatives: the best platforms for effective SEA
  • Search engine marketing

In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords alternatives. The likes of Bing, Amazon, Facebook, and more, offer useful platforms for targeted and effective advertising....

Google AdWords alternatives: the best platforms for effective SEA
What is Google AdWords?
What is Google Ads?
  • Search engine marketing

Google Ads is the most popular advertising platform for search engine displays. It also offers a portal to advertising space on various third-party sites through the Google Display Network. But how does Google Ads actually work? How much does Google Ads cost? And how can Google Ads help you?

What is Google Ads?
UTM parameters explained
URL tracking using UTM parameters: a simple explanation
  • Web analytics

Google Analytics offers several ways to associate website visits with specific sources. One of these is the UTM parameters that you attach to the links of your campaign and then evaluate in Google Analytics. We explain which UTM parameters are available and how you can create the corresponding query strings.

URL tracking using UTM parameters: a simple explanation
Content marketing – analyzing the results
Content analytics and measuring success right
  • Search engine marketing

Strategic planning, laborious implementation, targeted promotion – anyone looking to make content marketing a sustainable aspect of their advertising campaign has their work cut out. But just because the content is online and has acquired its first likes doesn’t mean that the work is over and it’s time to put your feet up. Long-term monitoring of results and the optimization of individual...

Content analytics and measuring success right
Competition analysis on the internet
Competition analysis: the best tools for checking out the competition
  • Web analytics

If you only base your web project on your own marketing ideas, you run the risk of prioritizing the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimization and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?

Competition analysis: the best tools for checking out the competition
Blogging tools: Which programs are really worth it?
Blogging tools: The best work tools for bloggers
  • Blogs

There are lots of tools for bloggers – and anyone who runs a blog can certainly use some good tools. But it’s difficult to decide on the right blogging tools, especially for beginners. In our guide you’ll find an overview of the most popular applications for bloggers with comprehensive explanations of their functions, so that you can start your personal blog right away.

Blogging tools: The best work tools for bloggers
Free tools for a successful online keyword research
Keyword research – part 2: research tools
  • Search engine marketing

Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to...

Keyword research – part 2: research tools