Snapchat

How does Snapchat advertising work?

How does Snapchat advertising work?

If you want to advertise on Snapchat, you can use various advertising formats, such as Snap Ads or filters. But how does Snap advertising work and how much do the different types of advertising cost? How are the advertising formats created? And is it worth the effort for your…

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Social networks: the 5 most common dangers and which actions to take

Social networks: the 5 most common dangers and which actions to take

Social media brings millions of people together from around the world. They chat, send pictures and videos, and share information with each other. Companies like to use these platforms to extend their reach, but the more popular a network is, the more likely it is for dangers to…

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Texting abbreviations: HTH!

Texting abbreviations: HTH!

Chat slang has gained momentum since the dawn of the internet. Texting abbreviations and acronyms allow users to keep communication fast-paced and easy. But for anyone who isn’t familiar with text message abbreviations, reading a message from a friend or family member can become…

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Netiquette: What you need to know for discussions online

Netiquette: What you need to know for discussions online

When participating in discussions online, you should be sure to follow the netiquette of the group you’re interacting in. If you violate these rules of politeness, you’ll not only make a bad impression but might even have your post deleted or be banned from the group. But since…

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What does lol mean? Internet abbreviations and acronyms

What does lol mean? Internet abbreviations and acronyms

What does lol mean? Anyone who regularly spends time online has surely encountered the expression before. The Internet is home to numerous expressions that might appear cryptic to the uninitiated. Luckily, it’s pretty easy to catch on quickly. Keep reading to find out what lol…

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Fear of missing out (FOMO): Definition, causes and ways out

Fear of missing out (FOMO): Definition, causes and ways out

Could you be prone to FOMO like many other people? When scrolling through Instagram, suddenly your own life can seem dull in comparison. At a family lunch, you might have an irresistible urge to check your phone. And after turning down a barbecue with friends because of a prior…

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How to use WhatsApp Marketing for your Business

How to use WhatsApp Marketing for your Business

With 1.3 billion active users per month, WhatsApp is the most popular messenger app worldwide. The service has replaced SMS as a means of communication for smartphone users across generations. This is a good reason for companies to look more closely at using the app as a…

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Snapchat in social media marketing: tips and examples for companies

Snapchat in social media marketing: tips and examples for companies

Social media marketing through Snapchat is something that many companies find challenging. Using the platform for advertising is in many ways quite different compared to other social media campaigns; e.g. on Facebook or Twitter. Successfully implementing a Snapchat campaign…

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Micro influencers and what they mean for social media marketing

Micro influencers and what they mean for social media marketing

In the world of social media marketing, micro influencers are gaining a more and more prominent role as brand ambassadors. Users are more inclined to trust ‘smaller’ opinion leaders and their recommendations, because they see them as more authentic and interact with them…

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