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Digital legacy

Digital legacy is the term used to describe the majority of elec­tron­ic in­for­ma­tion left behind by a person in the event of their death. Online profiles in social networks must be deleted or converted into memorial pages, current contracts need to be canceled, digital pos­ses­sions…

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Social networks: the 5 most common dangers and which actions to take

Social media brings millions of people together from around the world. They chat, send pictures and videos, and share in­for­ma­tion with each other. Companies like to use these platforms to extend their reach, but the more popular a network is, the more likely it is for dangers to…

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Trolling: How to take action against online bullies

Abstruse theories about epidemics and politi­cians or personal insults against in­di­vid­u­als: online things can quickly turn hurtful. Some users de­lib­er­ate­ly engage in what is known as trolling. Read on to find out what the goals of online bullies are, how you can recognize a…

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Texting ab­bre­vi­a­tions: HTH!

Chat slang has gained momentum since the dawn of the internet. Texting ab­bre­vi­a­tions and acronyms allow users to keep com­mu­ni­ca­tion fast-paced and easy. But for anyone who isn’t familiar with text message ab­bre­vi­a­tions, reading a message from a friend or family member can become…

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10 tips on how to become an in­flu­encer

In­flu­encers are today’s digital trend­set­ters. Their videos and photos on YouTube and Instagram can have a tremen­dous influence on consumer behavior. And with the rise in in­flu­encer marketing, this ad­ver­tis­ing format has become a lucrative pro­fes­sion. But how do you become an…

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Social bots – the tech­nol­o­gy behind fake news

Sen­sa­tion­al election results and in­flu­enc­ing public opinion – these are both as­so­ci­at­ed with social bots. They are known as being digital opinion leaders that represent extreme political positions on social networks or to simply start dis­agree­ments. This tech­nol­o­gy in­flu­ences…

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Ne­ti­quette: What you need to know for dis­cus­sions online

When par­tic­i­pat­ing in dis­cus­sions online, you should be sure to follow the ne­ti­quette of the group you’re in­ter­act­ing in. If you violate these rules of po­lite­ness, you’ll not only make a bad im­pres­sion but might even have your post deleted or be banned from the group. But since…

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What does lol mean? Internet ab­bre­vi­a­tions and acronyms

What does lol mean? Anyone who regularly spends time online has surely en­coun­tered the ex­pres­sion before. The Internet is home to numerous ex­pres­sions that might appear cryptic to the unini­ti­at­ed. Luckily, it’s pretty easy to catch on quickly. Keep reading to find out what lol…

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Hashtag marketing: increase reach and in­ter­ac­tion on social media

Hashtag marketing has become an important part of social media marketing. Companies use hashtags across their social networks to increase the reach of their posts and encourage in­ter­ac­tion from users. In this article, you’ll find examples of well-executed hashtag campaigns on…

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User Generated Content

Texts, images and videos are all online content, and this content is often used by brands and companies for marketing purposes when created by in­de­pen­dent consumers. User generated content is an in­ex­pen­sive and effective way to increase awareness and customer loyalty. In the…

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