Oleksiy MarkShutterstockWhether splitting the bill at a restaurant, managing a shared household budget, or tracking expenses on vacation with friends, bill splitting apps help you share costs, calculate expenses, manage bills, and settle debts. These apps can significantly ease financial cooperation.…
landioShutterstockOCR programs allow you to read text from photos or analog documents and then process it further. Here you can learn how text recognition software works, what purposes it is best suited for, the different OCR software available, their advantages, limitations, and how they can…
son PhotoShutterstockHow many pages do users visit while on your website, and which link or search query brought them there? Answers to these questions can be found not only in tools like Google Analytics but also in the log files that your web server automatically creates. This guide outlines the…
Olivier Le MoalShutterstockA website traffic checker quickly provides an overview of how many visitors a website attracts and how they get there. This is crucial for answering questions like: How successful is a site? Is a collaboration worthwhile? Especially in the context of competitive analysis, a…
Olivier Le MoalShutterstockAnyone who operates a website uses different strategies to attract visitors—through advertising, backlinks, or engaging content. Google Analytics helps determine whether these measures are effective by tracking user behavior and presenting the results in clear reports. But what…
Venomous VectorShutterstockWhat exactly is happening on my site? Which path do users take to navigate from A to B? Where do the visitors come from and why do they leave? Web analytics answers all these questions. With sophisticated technology, web analysis tools like Google Analytics allow you to track…
Roman SeliutinShutterstockTracking pixels are powerful tools for capturing user behavior in a simple yet effective way, making them valuable for online marketing. These tiny, invisible graphics are easy to integrate and run quietly in the background with minimal resource usage. However, to ensure GDPR…
faithieShutterstockWhat is sentiment analysis? Sentiment analysis is a machine-based technique for detecting emotions and opinions in text. It examines written content to gauge people’s attitudes toward a particular product or brand. These insights can be used to tailor marketing campaigns better.…
GorodenkoffshutterstockData management is a key priority for business leaders. These days, few companies can operate without digital data processing. Invoices are created on computers, and sales tax is filed online. In addition, regulations such as the California Consumer Privacy Act (CCPA) and other…
metamorworksshutterstockGoogle Analytics offers various ways to attribute website visits to specific sources. One of them is UTM parameters, which you append to your campaign links and then evaluate in Google Analytics. We explain how google UTM tracking works, what UTM parameters exist, and how to…