Data Analysis

Image: What is a tracking pixel? How modern tracking works so easilyRoman SeliutinShutterstock

What is a tracking pixel? How modern tracking works so easily

Tracking pixels are powerful tools for capturing user behavior in a simple yet effective way, making them valuable for online marketing. These tiny, invisible graphics are easy to integrate and run quietly in the background with minimal resource usage. However, to ensure GDPR…

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Image: How do UTM parameters help with google UTM tracking and campaigns?metamorworksshutterstock

How do UTM parameters help with google UTM tracking and campaigns?

Google Analytics offers various ways to attribute website visits to specific sources. One of them is UTM parameters, which you append to your campaign links and then evaluate in Google Analytics. We explain how google UTM tracking works, what UTM parameters exist, and how to…

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Image: What are the most important KPIs in online marketing?BeauStockerShutterstock

What are the most important KPIs in online marketing?

In the online business, you can’t avoid various performance metrics to realistically evaluate your company’s success or failure. Not only in e-commerce but also in publishing, analysis tools are used to develop optimization strategies based on diverse KPIs and to get the most out…

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Image: Click rate & opening rate – newsletter KPIs in e-mail marketingBeauStockerShutterstock

Click rate & opening rate – newsletter KPIs in e-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate,…

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Image: What is Metadata?

What is Metadata?

Metadata is generated by many applications in the digital world. If this data is collected and analyzed en masse, it poses a serious risk to privacy. But metadata doesn’t have to be dangerous. The term is broad and encompasses a lot of useful techniques. In this article we’ll…

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Image: Data mining tools for better data analysis

Data mining tools for better data analysis

In the digital age, it’s normal for data from small and medium-sized companies to grow to unmanageable amounts. Data mining tools are used to extract desired information from data sets. These extract recurring patterns from the data and make them available to marketers and…

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Image: Best file managers for Android

Best file managers for Android

Managing files and folder on Android devices can quickly become a tedious affair. One the one hand, the integrated file manager app (only since Android 6.0 “Marshmallow”) is well hidden in the settings of the operating system, and on the other hand, it only has the basic…

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Image: How do QR code tracking and analytics work?Robert KneschkeShutterstock

How do QR code tracking and analytics work?

QR code tracking provides important information about your product sales. Thanks to real-time tracking, dynamic QR codes let you track where and how often your product has been sold. Other important data includes scan time, demographics, devices used, and total number of scans.…

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Image: What type of information is stored in a log file?son PhotoShutterstock

What type of information is stored in a log file?

Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and…

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Image: Image to text converters: All about text recognitionlandioShutterstock

Image to text converters: All about text recognition

Image to text converters allow you to read texts from photos or analog documents and then process them further. Here you will learn how text recognition software works, for what purposes it is best suited, which OCR software is available and what advantages and limitations you…

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