Roman SeliutinShutterstockTracking pixels are powerful tools for capturing user behavior in a simple yet effective way, making them valuable for online marketing. These tiny, invisible graphics are easy to integrate and run quietly in the background with minimal resource usage. However, to ensure GDPR…
metamorworksshutterstockGoogle Analytics offers various ways to attribute website visits to specific sources. One of them is UTM parameters, which you append to your campaign links and then evaluate in Google Analytics. We explain how google UTM tracking works, what UTM parameters exist, and how to…
BeauStockerShutterstockIn the online business, you can’t avoid various performance metrics to realistically evaluate your company’s success or failure. Not only in e-commerce but also in publishing, analysis tools are used to develop optimization strategies based on diverse KPIs and to get the most out…
BeauStockerShutterstockIn e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analyzing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate,…
Metadata is generated by many applications in the digital world. If this data is collected and analyzed en masse, it poses a serious risk to privacy. But metadata doesn’t have to be dangerous. The term is broad and encompasses a lot of useful techniques. In this article we’ll…
In the digital age, it’s normal for data from small and medium-sized companies to grow to unmanageable amounts. Data mining tools are used to extract desired information from data sets. These extract recurring patterns from the data and make them available to marketers and…
Managing files and folder on Android devices can quickly become a tedious affair. One the one hand, the integrated file manager app (only since Android 6.0 “Marshmallow”) is well hidden in the settings of the operating system, and on the other hand, it only has the basic…
Robert KneschkeShutterstockQR code tracking provides important information about your product sales. Thanks to real-time tracking, dynamic QR codes let you track where and how often your product has been sold. Other important data includes scan time, demographics, devices used, and total number of scans.…
son PhotoShutterstockLog files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and…
landioShutterstockImage to text converters allow you to read texts from photos or analog documents and then process them further. Here you will learn how text recognition software works, for what purposes it is best suited, which OCR software is available and what advantages and limitations you…