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The importance of URLs for SEO

The importance of URLs for SEO

In this article, you will learn the best practices for creating URLs that rank well on Google and help search engine crawlers to find your articles. By the end of this article, you will know how to create evergreen URLs that Google recognizes with keywords that can boost your rankings and generate more traffic.

Install add-ons

Installing add-ons in Firefox, Chrome, and more

Whether you’ve chosen Firefox, Chrome, Edge, or Safari as your standard browser – when you install an add-on, you’re extending your browser with useful features. For example, you could improve the search experience with suitable extensions, or you could optimize work processes. In our step-by-step guide, we’ll show you how to install add-ons in some of the most popular browsers.

What is an add-on?

What is an add-on and what does it do?

Add-ons can hardly be kept away from today’s browsers. They expand your browser with additional features and give you the chance to customize it to your own needs. In this article, you can find out exactly what add-ons are and what you can do with them. Do you know the difference between add-ons and plug-ins? You’ll learn more about that, too, in this post.

Reverse image search

Reverse image search with Google: Search by image

Have you ever been visiting a new city and wanted to learn more about a particular landmark or building? Well, now you can. Simply take a photograph of it and try to find it using Google’s reverse image search. Google can take a photograph and use it to find similar images and corresponding information, so almost like an image search backwards. You can do this either through your browser or with...

The evolution of Google search results: 1998 to

Google search results: the evolution of the SERPs

Google has more or less shaped the way that we search for things online. The undisputed market leader among search engines has consistently found new features and functions to simplify and speed up the methods we use to find web pages and information on the internet. Since the foundation of the Google search back in 1998, Larry Page and Sergey Brin’s internet giant has consistently kept things...

The filter bubble: how it influences us

The age of the filter bubble – a small world in a large network

Shout out to diversity of opinions! But: how much do you really consider other people’s opinions? If you want to be informed as comprehensively and impartially as possible, it is important to think outside the box. In connection with the term 'filter bubble', the algorithms of Google, Facebook, and other online services have, however, been criticized for some time. The accusation: they create...

The Google evolution: Mobile search results

Google mobile search: the evolution of the Google search

In the modern world you don’t just have your smartphone on you at all times – you have Google as your daily companion as well. Through its broad range of services and applications for mobile devices the search engine market leader has taken a firm grip of the mobile phone industry with the help of its many partners. Google offers more than just a mere mobile search, the company provides personal...

Browser fingerprints: tracking without cookies

Browser fingerprints: the basics and protection options

In recent years, so-called browser fingerprinting has established itself as a tracking method that doesn’t rely on the use of cookies. Web servers capture different characteristics from visitors’ browsers and determine their digital fingerprint based on them. They enable visitors to be recognized at a later date. While some information is automatically transmitted, it is mainly active elements...

Sending emails: Alternatives to Gmail

The best Gmail alternatives

Emails these days are quick to send – much quicker, indeed, than ordinary letters. Almost everyone has one or more email addresses, and the chances are pretty good that one is with Google: Gmail is one of the most popular and most used email services. But there are plenty of Gmail alternatives that stand out by offering you better protection for your personal data. We explain here what these email...

What do EU cookie laws mean for you?

EU cookie laws and how they affect your business

Cookies can be helpful business tools, but they often toe the data protection line dangerously. As a result of this tendency towards uncertainty, the EU has introduced a new cookie policy to protect its users. The new policy makes opt-in procedures compulsory because the user must provide their consent every time. This new policy will affect any US company that does online business with EU...


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