A major concern on all web developers’ to-do lists is making sure their website is user-friendly. Responsive web design and accessibility measures enable you to respond to increasing global mobile traffic without neglecting layout and design. From data published in February 2016, it is obvious that Google’s Accelerated Mobile Pages now provide a new tool in the fight for fast loading times and…
Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web stores with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more…
The search for the perfect software to meet your requirements of design and functionality for e-commerce can be a long and tedious affair. Some platforms just don’t quite give you the design you’re after, while others might look great but lack important shop functions like flexible payment methods, legal certainty, or optimization for mobile devices. PrestaShop was developed especially for…
Online or offline advertising: which marketing method should you choose for your business? The answer is both; traditional marketing and online marketing go hand in hand. While print and TV campaigns can get your brand noticed in the public eye, SEO and SEA measures aim to personalize online advertisements to specific user groups. Both types of marketing have their advantages and disadvantages, so…
Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.
From authentic content to social media to artificial intelligence, today’s online marketing aims to engage users through multi-faceted content. That’s why companies strive to stay up to date and embrace new ideas. We’ll go over which online marketing trends to expect in 2023 along with examples, so you can see how to implement these trends in your own marketing strategy.
QR code tracking provides important information about your product sales. Thanks to real-time tracking, dynamic QR codes let you track where and how often your product has been sold. Other important data includes scan time, demographics, devices used, and total number of scans. Find out how to optimize your advertising strategy with trackable QR codes and Google Analytics.
It’s very easy to scan QR codes with your smartphone. Usually, all you need is a camera and a QR code reader, which modern smartphones already come equipped with. We’ll show you step by step how to scan QR codes with Nokia, Huawei, and Samsung phones as well as with the iPhone. Additionally, we’ll also cover what options you have with older models.
You can easily read QR codes and make use of their information on your PC. We’ll show you how to scan a QR code on your computer and highlight some online services and programs that can assist you. With our simple step-by-step instructions, you’ll be able to read QR code content on your browser in no time.
Contact is established with the potential customer. What now? It would be a big mistake to hand this lead over to the sales department, because those interested are not ready for concrete offers so early on. This is where lead nurturing comes into play: maintaining contacts and further qualifying leads with precisely tailored content.
